Communication

KINGKONGBAB

Extra Form

Country	KOREA
Year	2017
Award	WINNER
Affiliation	Hongik university
Designer	DAEUN KANG
Description(English)	King Kong Bab is a compound word of King, Kong (Korean word for soybean and rice), and Bab (Korean word for rice). By juxtaposing the popular character King Kong and the plan, the name emphasizes the benefits of soybean as one of the healthiest source for protein. We designed the character using the popular image of the King Kong, so that we can get closer to those who have a sense of rejection and prejudice to soybean. Packed full of nutrients, King Kong Bab is a simple and healthy convenience food that can be enjoyed anywhere, anytime.
Description(Native)	킹콩밥은 킹+콩밥, 킹콩+밥 의 합성어로 단백질 중 최고인 콩과 튼튼한 캐릭터의 킹콩을 상징화한다. 킹콩과 콩을 결합하여 캐릭터를 제작해 콩에 대한 거부감, 편견을 가지고 있는 사람들을 위해 좀 더 친숙하게 다가가고자 한다. 콩은 밭에서 나는 소고기 라고 불리울 정도로 다른 식물에 없는 9가지 필수 아미노산과 식이섬유, 비타민, 무기질 등이 들어 있는 영양 식품이다. 킹콩밥은 한 그릇에 담긴 컵밥의 형태로써 언제 어디서나 가볍게 즐길 수 있는 간편식이다. 밥 대신 즐길 수 있는 킹콩두유도 있다.

1. in Communication
   

   Cang Inn

2. in Communication
   

   Endless, Nameless (Constructions): Teppei Kaneuji

3. in Communication
   

   Mind The Gap

4. in Communication
   

   STPI Platform Projects: Haegue Yang

5. in Communication
   

   BOLD(Man cave)Brand Book & Welcome Package design

6. in Communication
   

   GRAPHOLOGY GENETICS_data visualization poster

7. in Communication
   

   Han sip

8. in Communication
   

   New York School Century of Design

9. in Communication
   

   project E,go.(Everyone, get the opportunity.)

10. in Communication
    

    Super Shooting-beat Festa(Water gun music festival)

11. in Communication
    

    The 2017 product design graduation design exhibition

12. in Communication
    

    Zien Art Space re-branding

13. in Communication
    

    [ 4D Museum (Museum of Space) ] Museum Identity

14. in Communication
    

    Angled books

15. in Communication
    

    Collecting Asia

16. in Communication
    

    Crystal Glass turn into The Grotesque

17. in Communication
    

    Fourtu International Reggae Poster Contest 2015

18. in Communication
    

    KINGKONGBAB

19. in Communication
    

    Princess Pring

20. in Communication
    

    SeoKyeong University Arts Institute Website 2017

21. in Communication
    

    ZCB Interactive Displays

22. in Communication
    

    Swipe the Weather

23. in Space
    

    Common Ground

24. in Industrial
    

    AEGIS

25. in Industrial
    

    VTDI

26. in Industrial
    

    elago W Charging Stand

27. in Communication
    

    Hanbul Cosmetics E NATURE Packaging

28. in Industrial
    

    Natural Dehumidifier

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