Communication

KAOHUO Logo

Extra Form

Country	China
Year	2017
Award	WINNER
Affiliation	Fine Arts Department of Hangzhou Normal University
Designer	Lin Guosheng (林国胜）, Hu Bin（胡 彬）
Description(English)	1. The main body of the logo is composed of two characters—“bake” and “goods”（“烤”“货”）, which is a symbol of the compound characters. 2. “火(Fire)” in the “烤(bake)” vividly shows a status of the burning raging flame. 3. The logo of compound character does not exist independently; instead, it combines a picture of shrimp, squid and sea-fish outlined by thin lines with the logo of main body, forming a novel and flexible logo variant, which further emphasizes the positioning for the baked seafood products that the logo intends to convey.
Description(Native)	1、 标志主体由“烤”“货”二字组成图形，是合文标志。 2、 “烤”字的“火”字旁形象地描绘出熊熊火焰正在烧烤的状态 3、 合文标志并不是独立存在的，由细线勾勒的虾、鱿鱼、海鱼图形与主体标志相结合，形成新颖灵动的标志变体，进一步强调了标志所要传达的海鲜烤货的产品定位。

1. in Space
   

   KEIUN BUILDING

2. in Space
   

   KOKO Store

3. in Space
   

   MARU

4. in Space
   

   PISSARRO SPA

5. in Space
   

   POETIC LANDSCAPES

6. in Space
   

   Pure

7. in Space
   

   Secret Garden

8. in Space
   

   Skynet

9. in Space
   

   Taichi

10. in Space
    

    Times Ocean Club House

11. in Space
    

    Vibration

12. in Space
    

    YI-XI-ZHI-JIAN (The space of Art therapy)

13. in Communication
    

    H-Point (HP) and Mind Point (MP)

14. in Communication
    

    Isn’t it great to be Alive!

15. in Communication
    

    Moérie - Beauty Care

16. in Communication
    

    Promes Brand Design

17. in Communication
    

    China Tea Branding & Packaging Design

18. in Communication
    

    Holly II Restaurant Brand Identity

19. in Communication
    

    Brand Identity Younghi Pagh-Paan International Composition Prize

20. in Communication
    

    Eogiya diyeocha

21. in Communication
    

    Frame in Winter

22. in Communication
    

    From scratch-the design of the exhibition

23. in Communication
    

    Hidden Cliff Hotel & Nature Brand Design & Identity

24. in Communication
    

    KAOHUO Logo

25. in Communication
    

    Malaysian Festive Packaging Collection

26. in Communication
    

    Parents-Kids Storytelling Handwash Bottle

27. in Communication
    

    SounAD FAN

28. in Communication
    

    the eyes

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