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EXHIBITION


Communication

PRORIL Brand Design

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Extra Form
Country Taiwan
Year 2017
Award BRONZE WINNER
Client PRORIL PUMPS CORPORATION
Affiliation Process Brand Evolution
Designer Xinhong Yeh
Description(English) PRORIL transited from OEM pump to establishing its own brand for the international market. A new brand identity and English naming are developed for PRORIL along with a series of brand communication materials which creates a dynamic and professional brand image.

The design concept of brand identity came from the theory of pumping which water flows up. Using such unique dynamic element to making it visually separated from its competitors, the representation of brand is variational yet consistent with its brand character.
Description(Native) PRORIL從傳統幫浦代工轉型,建立自有品牌,面向國際市場。從中英文命名、品牌識別的建立開始,PRORIL透過一系列品牌設計製作物,打造出活力與專業的品牌形象。

品牌識別以幫浦抽水過程中水流向上旋轉之概念並簡化而形成。在設計應用上以獨特識別元素組構的動態視覺,與其他競爭品牌做出對比,視覺表現具變化性,卻又有一致的品牌特色。
Website http://process-group.com/zh-tw/
  1. Bright and Fierce

  2. Dubu House

  3. Gratification and Consciousness in Living

  4. HOTEL THE Grandee

  5. Inuo Mental Hospital

  6. Lights across the Tree

  7. Lotus Farm

  8. Lounge 18

  9. Metallic Ocean Myth

  10. Modern British Industrialism

  11. Soundrise Design Pavilion

  12. Soundrise Headquarter

  13. The Warm Concept

  14. Yao Jian Zhu

  15. Blizzard Cinema

  16. Extended lines

  17. STUDY COMB

  18. Blue Wind

  19. Paris Composition

  20. The Delicacy Seen in Original

  21. The Masterpiece

  22. Unobstructed freedom

  23. Welcome and Illusion

  24. Transmission-Field tandem

  25. A campaign to educate and distribute ‘Yellow Card’

  26. Baird Oral Products Packaging

  27. CROCODILE LADY Rebranding Project

  28. Impactamin- vitamin package

  29. L.POINT PET MANIAC Advertising

  30. Mobile-tail Brand Identity

  31. PAYO

  32. Tor Manish Brand Design

  33. Village11factory Makeup Packaging

  34. A corporate brochure for a web solutions company

  35. PRORIL Brand Design

  36. Severance Han Implant Clinic

  37. the beginning of Korean Celebration, Society M

  38. 2017 Gong Yoo Live 'Make A Wish' Concert Poster

  39. 2PM CONCERT '6Nights'

  40. workshop boardgames

  41. Nebula

  42. Kia Niro App

  43. BEKIT

  44. DOAS

  45. Hydro-charger

  46. IoT Compact electronic Key

  47. Small type 3Kw Solar PCS

  48. Smart Beauty care system Hifu

  49. Smart WallPad

  50. Stop! Smombie

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K-Design Award breaks away from formative simplicity and complexity and grants true value on the potentials of creation into products as well as outstanding ideas which are specified with great design. With this aim in mind, we are anticipating different works, which consist of the best ideasandare created by designers, companies, design organizations, and design studios, that are constructed into exceptional forms of design.

 

 

 

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