English

EXHIBITION



.

Extra Form
Country Korea
Year 2017
Award SILVER WINNER
Client KWANG DONG PHARMACEUTICAL CO., LTD.
Affiliation KWANG DONG PHARMACEUTICAL CO., LTD.
Designer Lee sang min, Lee soo kyung, Lee seung su, Kang tae wook, Kim Kwang youn
Description(English) It is a drink product line distributed through stores and pharmacies, and it is manufactured based on prescription for Ssang Wha Drink as specified in Donguibogam. Twisted strands of a rope that had been used in wrapping oriental medicine were used as a main motif to be applied to the upper shape of a bottle. As for BI, a frame was made with twists, and the slogan, ‘Choi Clan’s Obstinance for Half a Century’ that had continued since its release was further emphasized to unify identity. The background exhibited traditionality through the use of colors characterizing Korean-style patterns and each product.
Description(Native) 동의보감에 소개된 쌍화탕의 처방을 컨셉으로 제조한 일반유통 및 약국용 드링크 라인이다. 쌍화란 기와 혈을 쌍으로 조화롭게 해준다는 의미를 가지고 있으며,기본라인으로 진쌍화, 쌍화골드, 광동쌍화가 있으며 이에 대추나 생강을 첨가한 생강쌍화, 대추쌍화가 있다. 2010년부터 각 사업부의 개별관리로 인해 각각의 디자인으로 유지되어 오던 디자인을 통합하여 자사만의 쌍화라인 비주얼 아이덴티티를 구축하는데에 목적을 두었다. 예로부터 한약재를 포장하는 데에 사용하는 새끼줄의 꼬임을 메인 모티브로 하여 병 상단 쉐입에 적용하였다. BI 또한 꼬임으로 프레임을 만들고 출시 이후 계속 소구해오던 ‘반세기 최씨고집”이라는 슬로건을 더욱 강조하여 아이덴티티를 통일하였다. 배경은 한국적인 패턴과 각 제품의 특성을 나타내는 컬러로 전통성을 보여주었다.
  1. T Weekend Residence

  2. Life extension

  3. Red Square House

  4. DAYANGSANGHOI

  5. In-Between

  6. Edge-up

  7. Oriental Herb Packaging design from Kwangdong

  8. The package design of Kwangdong Ssang Wha

  9. Zero Zero Brand Design

  10. CommeNana

  11. Vanishing Crafts

  12. Pack Rack

  13. Together

  14. Samsung Software Membesrship Brand Design

  15. Xin

  16. Celadon Type Art Pendent Lighting

  17. Dentshot

  18. Diana / Limless Frame Sunglasses

  19. Dust Shadow

  20. Ebony Boxy Backpack

  21. ECOZONE CLEANER

  22. EZ GRIP & EZ OPEN

  23. Hotel Express Self Check-In/Out System

  24. Knife sterilizes

  25. LED Light Therapy

  26. MONO

  27. Needle Free Injector

  28. New massage chair design

  29. Origin / Eyeglasses

  30. Portable Radiation Measurement Equipment RAD IQ HH200

  31. Re Forest

  32. RIDER-X

  33. S20 Series

  34. Smart Door Lock

  35. Smart personal training fitness machine Fitvisor

  36. Smart Switch

  37. Sten Wood the Pan

  38. VIVIX 1417N X-ray Detector

  39. [JY-R700]_Acoustic Vacuum Tube Type Bluetooth Speaker

  40. [W500]Bluetooth Neckband headset with built-in speaker

Board Pagination ‹ Prev 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 ... 25 Next ›
/ 25

Designed by sketchbooks.co.kr / sketchbook5 board skin

나눔글꼴 설치 안내


이 PC에는 나눔글꼴이 설치되어 있지 않습니다.

이 사이트를 나눔글꼴로 보기 위해서는
나눔글꼴을 설치해야 합니다.

설치 Cancel

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5

About

K-Design Award breaks away from formative simplicity and complexity and grants true value on the potentials of creation into products as well as outstanding ideas which are specified with great design. With this aim in mind, we are anticipating different works, which consist of the best ideasandare created by designers, companies, design organizations, and design studios, that are constructed into exceptional forms of design.

 

 

 

Copyright © DESIGNSORI CO.,LTD All rights reserved.

 

Contact us

  • 2-5, Yangpyeong-dong 5-ga, Yeongdeungpo-gu, Seoul, Korea, 07207

Korea

  • Call : 82-70-4046-4445
  • Email : korea@kdesignaward.com

China

  • Email : china@kdesignaward.com

English

  • Email : info@kdesignaward.com