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EXHIBITION



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Extra Form
Country Korea
Year 2017
Award SILVER WINNER
Client KWANG DONG PHARMACEUTICAL CO., LTD.
Affiliation KWANG DONG PHARMACEUTICAL CO., LTD.
Designer Lee sang min, Lee soo kyung, Lee seung su, Kang tae wook, Kim Kwang youn
Description(English) It is a drink product line distributed through stores and pharmacies, and it is manufactured based on prescription for Ssang Wha Drink as specified in Donguibogam. Twisted strands of a rope that had been used in wrapping oriental medicine were used as a main motif to be applied to the upper shape of a bottle. As for BI, a frame was made with twists, and the slogan, ‘Choi Clan’s Obstinance for Half a Century’ that had continued since its release was further emphasized to unify identity. The background exhibited traditionality through the use of colors characterizing Korean-style patterns and each product.
Description(Native) 동의보감에 소개된 쌍화탕의 처방을 컨셉으로 제조한 일반유통 및 약국용 드링크 라인이다. 쌍화란 기와 혈을 쌍으로 조화롭게 해준다는 의미를 가지고 있으며,기본라인으로 진쌍화, 쌍화골드, 광동쌍화가 있으며 이에 대추나 생강을 첨가한 생강쌍화, 대추쌍화가 있다. 2010년부터 각 사업부의 개별관리로 인해 각각의 디자인으로 유지되어 오던 디자인을 통합하여 자사만의 쌍화라인 비주얼 아이덴티티를 구축하는데에 목적을 두었다. 예로부터 한약재를 포장하는 데에 사용하는 새끼줄의 꼬임을 메인 모티브로 하여 병 상단 쉐입에 적용하였다. BI 또한 꼬임으로 프레임을 만들고 출시 이후 계속 소구해오던 ‘반세기 최씨고집”이라는 슬로건을 더욱 강조하여 아이덴티티를 통일하였다. 배경은 한국적인 패턴과 각 제품의 특성을 나타내는 컬러로 전통성을 보여주었다.
  1. “Easy Rest”Flight Seat

  2. Life Beyond Ordinariness

  3. T Weekend Residence

  4. Life extension

  5. Red Square House

  6. DAYANGSANGHOI

  7. In-Between

  8. Edge-up

  9. Oriental Herb Packaging design from Kwangdong

  10. The package design of Kwangdong Ssang Wha

  11. Zero Zero Brand Design

  12. CommeNana

  13. Vanishing Crafts

  14. Pack Rack

  15. Together

  16. Samsung Software Membesrship Brand Design

  17. Xin

  18. Celadon Type Art Pendent Lighting

  19. Dentshot

  20. Diana / Limless Frame Sunglasses

  21. Dust Shadow

  22. Ebony Boxy Backpack

  23. ECOZONE CLEANER

  24. EZ GRIP & EZ OPEN

  25. Hotel Express Self Check-In/Out System

  26. Knife sterilizes

  27. LED Light Therapy

  28. MONO

  29. Needle Free Injector

  30. New massage chair design

  31. Origin / Eyeglasses

  32. Portable Radiation Measurement Equipment RAD IQ HH200

  33. Re Forest

  34. RIDER-X

  35. S20 Series

  36. Smart Door Lock

  37. Smart personal training fitness machine Fitvisor

  38. Smart Switch

  39. Sten Wood the Pan

  40. VIVIX 1417N X-ray Detector

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