English

EXHIBITION


Communication

TAMAMONO

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Extra Form
Country Japan
Year 2017
Award GOLD WINNER
Client elegrance Co.,Ltd.
Affiliation Keiko Akatsuka & Associates
Designer Keiko Akatsuka
Description(English) 'Tamamoto' is a Japanese luxury baby clothes brand made from silk material. As silk threads are made from silkworm cocoons, we first adopted a cocoon form in the brand logo design. In the same way I brought the shape of the box closer to the logo and cocoon form. When holding this box in your arms, the form of this cocoon may make you imagine a baby wrapped in cloth. The color and texture of the boxes are especially imagery of delicate skin color of babies in Japan. In order to tell that things are different from other baby brands, we crafted while designing the most important luxury for designing the box.
Description(Native) ’たまもの’は、シルク素材で作られた日本の高級ベビー服ブランドです。シルク糸は蚕の繭から作られることから、まず私たちはブランドロゴのデザインに繭のフォルムを取り入れました。また同じように箱の形もロゴや繭のフォルムに近づけました。この箱を腕に抱えた時、この繭のフォルムは布に包まれた赤ちゃんをイメージさせるかもしれません。箱の色や質感は特に日本の赤ちゃんのデリケートな皮膚の色をイメージしています。私たちは他のベビーブランドとは違うことを伝えるために、箱をデザインするのに最も重要だった高級感を大切にしながらデザインを進めました。
Website www.keikored.tv
  1. Airblock

  2. Bliss Nordic

  3. Fantastick (Fan + a Stick)

  4. NEW BALANCE -NB PRO DOWN- POPUP STORE

  5. Freshbowl for Fruits

  6. Swagger Font

  7. T View Sense smart home products

  8. HENG-Balance Lamp

  9. Happy Dreaming, kkomuri !

  10. Light & Shadow Calendar

  11. Japanese sake KOI

  12. 365 smart-medicap

  13. Check'n Cable

  14. Eat & Grow

  15. ENDOPATH® Probe Plus II Multi-Functional Electrosurgery System

  16. Neurons

  17. Nicecube modular wall adapter

  18. PHIATON BT 150 NC

  19. re:air

  20. RIGIDLOOP™ Adjustable Cortical Fixation System

  21. Self-Drying Magnet Slipper

  22. T94 Series

  23. Shan Shui

  24. Tango Pouch

  25. X-SIR

  26. Minimalist Wallet by OBXET

  27. LANGE SHAMPOO

  28. Experiencing a Japanese-style Fantasy

  29. Spiral Arches

  30. The Ki, The River, The Music

  31. Uchiya Bake Shop Hanaten

  32. Cha Liou Japanese barbecue restaurant

  33. AMANENOMORI NURSERY SCHOOL

  34. Cloudy Tea

  35. Japanese Sake MIYOSHI

  36. KADOKUWA Kanroni

  37. KBS 2TV Idents - Channel Branding 2017

  38. The Typeface Research Project

  39. Dongguan Farming History in 1949-1979

  40. TAMAMONO

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