English

EXHIBITION



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Extra Form
Country China
Year 2017
Award GOLD WINNER
Client SUN YAT-SEN UNIVERSITY PRESS
Affiliation DONGDI DESIGN
Designer Mo Guangping
Description(English) Breaking the conventional way of thinking, the book is categorized to agriculture, people’s livelihood, agricultural and sideline, agricultural finance and agricultural policy. By way of categorized design, the book is more cater to the aesthetic demand of modern people. In order to be closer to file, a full enclosed book cover was designed. Readers can open the book only after tearing it. This involvement let the readers experience the process of opening a file. Some old farming symbols such as “Suzhou code” and some typographies used in particular ages. recombination and listed in the book cover, showing the lifestyle of particular ages.
Description(Native) 设计上特意打破了很多常规思维,如分册,将此书按照“农事、民生、农副、农账、农政”等章节,分门别类的设计,使整套书籍更符合现代人的审美需求。 为了与“档案”的气质更为贴近,设计了一个全封闭的书套,读者拿到书之后,需要通过一个“手撕”的动作,才能够打开图书。这种参与行为,能让读者领略到“打开档案”的体验。 此外,还将一些诸如“苏州码”之类久远的农耕符号,以及在那些特定年代里才会使用到的一些美术字体,都一一的从刘松泰搜集的档案中提炼出来,重新组合,罗列于封套之上,从而使特定年代的生活韵味跃然纸上。
  1. Fantastick (Fan + a Stick)

  2. NEW BALANCE -NB PRO DOWN- POPUP STORE

  3. Freshbowl for Fruits

  4. Swagger Font

  5. T View Sense smart home products

  6. HENG-Balance Lamp

  7. Happy Dreaming, kkomuri !

  8. Light & Shadow Calendar

  9. Japanese sake KOI

  10. 365 smart-medicap

  11. Check'n Cable

  12. Eat & Grow

  13. ENDOPATH® Probe Plus II Multi-Functional Electrosurgery System

  14. Neurons

  15. Nicecube modular wall adapter

  16. PHIATON BT 150 NC

  17. re:air

  18. RIGIDLOOP™ Adjustable Cortical Fixation System

  19. Self-Drying Magnet Slipper

  20. T94 Series

  21. Shan Shui

  22. Tango Pouch

  23. X-SIR

  24. Minimalist Wallet by OBXET

  25. LANGE SHAMPOO

  26. Experiencing a Japanese-style Fantasy

  27. Spiral Arches

  28. The Ki, The River, The Music

  29. Uchiya Bake Shop Hanaten

  30. Cha Liou Japanese barbecue restaurant

  31. AMANENOMORI NURSERY SCHOOL

  32. Cloudy Tea

  33. Japanese Sake MIYOSHI

  34. KADOKUWA Kanroni

  35. KBS 2TV Idents - Channel Branding 2017

  36. The Typeface Research Project

  37. Dongguan Farming History in 1949-1979

  38. TAMAMONO

  39. BTS [WINGS] Album Branding Design

  40. SWING

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