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EXHIBITION


Extra Form
Year 2016
Award WINNER
Affiliation Sungshin Women's University
Designer Jiyun Park
Description(English) My brand ‘betterfly’ is a hypothetical international organization that focuses on helping the children living in third world countries who suffer from poverty and famine. Changing one letter from the original word, butterfly, ‘betterfly’ means ‘Hang Wing For A Better Life’ for suffering young children in third world countries. Butterfly means love, happiness, and beauty, and the concept of my brand ‘betterfly’ is life, dream, and hope. Bright-warm-orange color was used to express its meaning, and the brand logo was designed to feature the word ‘betterfly’.
Description(Native) ‘betterfly’는 가난과 기근으로 고통받는 제 3세계 아이들을 위한 국제후원기구입니다. ‘더 나은 삶을 위한 날개를 달다’의 의미를 담아 나비를 상징하는 ‘butterfly’ 에서 알파벳 한 글자를 바꾸어 ‘betterfly’로 탄생하게 되었습니다. 나비는 사랑과 행복, 아름다움을 상징하며, 브랜드 ‘betterfly’는 삶, 꿈, 희망이라는 컨셉으로 만들어졌습니다. 밝고 따뜻한 오렌지 컬러를 브랜드 컬러로 선택하여 브랜드가 담고 있는 의미를 잘 표현하도록 하였고, 나비 형상의 브랜드 로고디자인은 ‘betterfly’의 네이밍과 ‘더 나은 삶을 위한 날개를 달다’라는 뜻을 있는 그대로 시각화하였습니다.
  1. ATTOCUBE, The Smart Toy

  2. 'betterfly ; Hang Wing For A Better Life' Brand Design

  3. Pregnant Women Shower

  4. Wide Viewing Angle Goggle S-509P

  5. Life-saving Whistle

  6. Baby-Magicar

  7. Easy Walking

  8. Useful Edge

  9. Safety Bus

  10. Graphic Marker

  11. Bundling Slippers

  12. Turned Water Bottle

  13. Casual Gardening

  14. BRISA : mobile style air cleaner for your zone

  15. Stone Light

  16. Adult Doodle Coloring

  17. Plus Driver

  18. LIFE TIME CUBE

  19. Assemnle bottle

  20. Solar Waterbag

  21. Bionic besom

  22. Origami animal tickets

  23. Easy welding

  24. Convenient For Pulling

  25. Warm Rescue

  26. SMOOTH

  27. Slim Fit Lounge Chair

  28. Transformation Of Scissors

  29. Integrated Infusion Box

  30. Aim Fire Extinguisher

  31. Extendable Ruler

  32. Inserance Barbell

  33. Smart Drill

  34. SoSole - Sneakers That Talk

  35. Flexible Cover Needle

  36. S Cradle

  37. Toilet Roll Cleaner

  38. Harbor Table

  39. Height Scale

  40. A modulized bag - Detach & Attach

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K-Design Award breaks away from formative simplicity and complexity and grants true value on the potentials of creation into products as well as outstanding ideas which are specified with great design. With this aim in mind, we are anticipating different works, which consist of the best ideasandare created by designers, companies, design organizations, and design studios, that are constructed into exceptional forms of design.

 

 

 

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