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EXHIBITION



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Extra Form
Year 2016
Award WINNER
Affiliation Sungshin Women's University
Designer Jiyun Park
Description(English) My brand ‘betterfly’ is a hypothetical international organization that focuses on helping the children living in third world countries who suffer from poverty and famine. Changing one letter from the original word, butterfly, ‘betterfly’ means ‘Hang Wing For A Better Life’ for suffering young children in third world countries. Butterfly means love, happiness, and beauty, and the concept of my brand ‘betterfly’ is life, dream, and hope. Bright-warm-orange color was used to express its meaning, and the brand logo was designed to feature the word ‘betterfly’.
Description(Native) ‘betterfly’는 가난과 기근으로 고통받는 제 3세계 아이들을 위한 국제후원기구입니다. ‘더 나은 삶을 위한 날개를 달다’의 의미를 담아 나비를 상징하는 ‘butterfly’ 에서 알파벳 한 글자를 바꾸어 ‘betterfly’로 탄생하게 되었습니다. 나비는 사랑과 행복, 아름다움을 상징하며, 브랜드 ‘betterfly’는 삶, 꿈, 희망이라는 컨셉으로 만들어졌습니다. 밝고 따뜻한 오렌지 컬러를 브랜드 컬러로 선택하여 브랜드가 담고 있는 의미를 잘 표현하도록 하였고, 나비 형상의 브랜드 로고디자인은 ‘betterfly’의 네이밍과 ‘더 나은 삶을 위한 날개를 달다’라는 뜻을 있는 그대로 시각화하였습니다.
  1. elago W Charging Stand

  2. Hanbul Cosmetics E NATURE Packaging

  3. Natural Dehumidifier

  4. L.POINT Brand Design

  5. Hokkaido Dairy Farm Restaurant

  6. Made For IPTV

  7. adidas Superstar l Hall of Fame

  8. ORIGAMI ark

  9. SINK WASHER

  10. Funnel scoop

  11. AlpenRoute Village

  12. [F-MONITOR] _Multi-display system

  13. Wind-ow

  14. Magical induction cookers

  15. KYUNGOKGO

  16. Space 展開

  17. SCRATCH Carrier

  18. Compact Styler

  19. Mobi-Q

  20. Residence of Hsieh

  21. Hanging type fire extinguishing spray for home

  22. Glass Of Light

  23. Hurry Up

  24. Folding Spinning

  25. Contemporary Minimalism

  26. Safety Culture Magazine <You should live a long life.>

  27. Moonlight bracelet

  28. VISANG Education <V Magazine>

  29. Aqua Foam

  30. Effcient Needle

  31. ATTOCUBE, The Smart Toy

  32. 'betterfly ; Hang Wing For A Better Life' Brand Design

  33. Pregnant Women Shower

  34. Wide Viewing Angle Goggle S-509P

  35. Life-saving Whistle

  36. Baby-Magicar

  37. Easy Walking

  38. Useful Edge

  39. Safety Bus

  40. Graphic Marker

  41. Bundling Slippers

  42. Turned Water Bottle

  43. Casual Gardening

  44. BRISA : mobile style air cleaner for your zone

  45. Stone Light

  46. Adult Doodle Coloring

  47. Plus Driver

  48. LIFE TIME CUBE

  49. Assemnle bottle

  50. Solar Waterbag

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K-Design Award breaks away from formative simplicity and complexity and grants true value on the potentials of creation into products as well as outstanding ideas which are specified with great design. With this aim in mind, we are anticipating different works, which consist of the best ideasandare created by designers, companies, design organizations, and design studios, that are constructed into exceptional forms of design.

 

 

 

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