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EXHIBITION



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Extra Form
Year 2016
Award WINNER
Affiliation Sungshin Women's University
Designer Jiyun Park
Description(English) My brand ‘betterfly’ is a hypothetical international organization that focuses on helping the children living in third world countries who suffer from poverty and famine. Changing one letter from the original word, butterfly, ‘betterfly’ means ‘Hang Wing For A Better Life’ for suffering young children in third world countries. Butterfly means love, happiness, and beauty, and the concept of my brand ‘betterfly’ is life, dream, and hope. Bright-warm-orange color was used to express its meaning, and the brand logo was designed to feature the word ‘betterfly’.
Description(Native) ‘betterfly’는 가난과 기근으로 고통받는 제 3세계 아이들을 위한 국제후원기구입니다. ‘더 나은 삶을 위한 날개를 달다’의 의미를 담아 나비를 상징하는 ‘butterfly’ 에서 알파벳 한 글자를 바꾸어 ‘betterfly’로 탄생하게 되었습니다. 나비는 사랑과 행복, 아름다움을 상징하며, 브랜드 ‘betterfly’는 삶, 꿈, 희망이라는 컨셉으로 만들어졌습니다. 밝고 따뜻한 오렌지 컬러를 브랜드 컬러로 선택하여 브랜드가 담고 있는 의미를 잘 표현하도록 하였고, 나비 형상의 브랜드 로고디자인은 ‘betterfly’의 네이밍과 ‘더 나은 삶을 위한 날개를 달다’라는 뜻을 있는 그대로 시각화하였습니다.
  1. Common Ground

  2. AEGIS

  3. VTDI

  4. elago W Charging Stand

  5. Hanbul Cosmetics E NATURE Packaging

  6. Natural Dehumidifier

  7. L.POINT Brand Design

  8. Hokkaido Dairy Farm Restaurant

  9. Made For IPTV

  10. adidas Superstar l Hall of Fame

  11. ORIGAMI ark

  12. SINK WASHER

  13. Funnel scoop

  14. AlpenRoute Village

  15. [F-MONITOR] _Multi-display system

  16. Wind-ow

  17. Magical induction cookers

  18. KYUNGOKGO

  19. Space 展開

  20. SCRATCH Carrier

  21. Compact Styler

  22. Mobi-Q

  23. Residence of Hsieh

  24. Hanging type fire extinguishing spray for home

  25. Glass Of Light

  26. Hurry Up

  27. Folding Spinning

  28. Contemporary Minimalism

  29. Safety Culture Magazine <You should live a long life.>

  30. Moonlight bracelet

  31. VISANG Education <V Magazine>

  32. Aqua Foam

  33. Effcient Needle

  34. ATTOCUBE, The Smart Toy

  35. 'betterfly ; Hang Wing For A Better Life' Brand Design

  36. Pregnant Women Shower

  37. Wide Viewing Angle Goggle S-509P

  38. Life-saving Whistle

  39. Baby-Magicar

  40. Easy Walking

  41. Useful Edge

  42. Safety Bus

  43. Graphic Marker

  44. Bundling Slippers

  45. Turned Water Bottle

  46. Casual Gardening

  47. BRISA : mobile style air cleaner for your zone

  48. Stone Light

  49. Adult Doodle Coloring

  50. Plus Driver

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K-Design Award breaks away from formative simplicity and complexity and grants true value on the potentials of creation into products as well as outstanding ideas which are specified with great design. With this aim in mind, we are anticipating different works, which consist of the best ideasandare created by designers, companies, design organizations, and design studios, that are constructed into exceptional forms of design.

 

 

 

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