English

EXHIBITION


Communication

PRORIL Brand Design

Extra Form
Country Chinese Taipei
Year 2017
Award BRONZE WINNER
Client PRORIL PUMPS CORPORATION
Affiliation Process Brand Evolution
Designer Xinhong Yeh
Description(English) PRORIL transited from OEM pump to establishing its own brand for the international market. A new brand identity and English naming are developed for PRORIL along with a series of brand communication materials which creates a dynamic and professional brand image. The design concept of brand identity came from the theory of pumping which water flows up. Using such unique dynamic element to making it visually separated from its competitors, the representation of brand is variational yet consistent with its brand character.
Description(Native) PRORIL從傳統幫浦代工轉型,建立自有品牌,面向國際市場。從中英文命名、品牌識別的建立開始,PRORIL透過一系列品牌設計製作物,打造出活力與專業的品牌形象。 品牌識別以幫浦抽水過程中水流向上旋轉之概念並簡化而形成。在設計應用上以獨特識別元素組構的動態視覺,與其他競爭品牌做出對比,視覺表現具變化性,卻又有一致的品牌特色。
Website http://process-group.com/zh-tw/
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  1. Lounge 18

  2. Soundrise Design Pavilion

  3. Soundrise Headquarter

  4. Yao Jian Zhu

  5. Extended lines

  6. The Delicacy Seen in Original

  7. Transycle

  8. The Idea of Multifunctional Screen

  9. The Residence of All Purpose

  10. The Residence of Sincerity light

  11. The Vivid Postures

  12. An acre of sunshine

  13. Companionship

  14. Compare and Contrast

  15. Demarcation-breaking

  16. Yin Yang

  17. A chairs

  18. A Touch of Oriental Charm

  19. Green Places Community Clubhouse

  20. DOMA-Lobby Stretched

  21. KOKO Store

  22. MARU

  23. Pure

  24. From scratch-the design of the exhibition

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