Country | Chinese Taipei |
---|---|
Year | 2017 |
Award | BRONZE WINNER |
Client | PRORIL PUMPS CORPORATION |
Affiliation | Process Brand Evolution |
Designer | Xinhong Yeh |
Description(English) | PRORIL transited from OEM pump to establishing its own brand for the international market. A new brand identity and English naming are developed for PRORIL along with a series of brand communication materials which creates a dynamic and professional brand image. The design concept of brand identity came from the theory of pumping which water flows up. Using such unique dynamic element to making it visually separated from its competitors, the representation of brand is variational yet consistent with its brand character. |
Description(Native) | PRORIL從傳統幫浦代工轉型,建立自有品牌,面向國際市場。從中英文命名、品牌識別的建立開始,PRORIL透過一系列品牌設計製作物,打造出活力與專業的品牌形象。 品牌識別以幫浦抽水過程中水流向上旋轉之概念並簡化而形成。在設計應用上以獨特識別元素組構的動態視覺,與其他競爭品牌做出對比,視覺表現具變化性,卻又有一致的品牌特色。 |
Website | http://process-group.com/zh-tw/ |
Cold and Warm
compose
Diameter
Green Life
Immaculate white
Line Composition
Linear Space
Rising sun of song
The house of light
輕工業風 / LIGHT LOFT
Alchemy
Balance and Space
Feast for the Senses
Meio’s kitchen.
THE FUTURE WORLD
Urban Oasis
Viva la Vivace
YZ Hair Salon
meeting with elegant
CHA ‧ FA
Cha Liou Japanese barbecue restaurant
Xin
RUKI
A Residence Spilled with Lights and Shadows
Agitation Between Movement
Dubu House
Gratification and Consciousness in Living
Lights across the Tree
Designed by sketchbooks.co.kr / sketchbook5 board skin