Communication

Curling Iron Package

Extra Form

Year	2016
Award	WINNER
Affiliation	Savannah College of Art and Design
Designer	Yongbin Kim
Description(English)	I was questioning myself on how can I make good and simple design to expressed the curling iron and create a simple design. I was struck with the idea from a shape of a women's hair. I tried to make the iron packaging as the shape of a female’s hair. The unique feature of this package is the curved box with beautiful hair colors, which can explain the characteristics of a curling iron. This package will leave a strong impression on the costumers and hopefully will be persuaded to buy the product.
Description(Native)	미국의 대표적인 hair product 브랜드 중 하나인, Conair사의 고데기 리브랜딩 패키지 디자인입니다. 디자인하기에 앞서 '고데기의 기능'에 대해 중점적으로 생각했고. "아름다운 곡선을 만들어 줍니다."라는 메시지가 담긴 패키지 디자인이 나오게 되었습니다. 단순히 긴 머리카락의 곡선을 담은 디자인이지만, 기존의 직육면체 패키지박스 디자인과의 차별화를 두었습니다. 패키지의 색상은 검은색, 붉은색, 금색 세 가지이며, 고데기 상품의 색상에 따라 3가지 색상을 고를 수 있습니다.

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