Industrial

Wish in th wind

Extra Form

Country	China
Year	2019
Award	WINNER
Affiliation	Dongguan GAFA Cultures and Creativity Insitute
Designer	Ouyang Ling
Description(English)	Blowing the candle is a ceremony, that many people will do in their birthday. In this ceremony, people are full of hope to make a good wish. At the moment of blowing out the candle, the wish seems to have been realized. "Wish in the wind" gives this ceremony more poetry. The flame is like the red maple leaf on the autumn branch. When we are blowing out the flame, the wish will go with the maple leaf to the destination it should go.
Description(Native)	过生日吹蜡烛是许多人都会进行的一项仪式。在这项仪式中人们满怀希冀许下美好的愿望，吹灭蜡烛的那一刻愿望仿佛已然实现。“可是愿望它到底去了哪？”从这一问题出发，思考更多设计的可能性。吹灭蜡烛，火焰消失。而蜡烛火焰的形态像是秋日枝头的红色枫叶，那愿望应该是随着枫叶飘去了它该去的远方了吧。通过情节的设置，赋予这项仪式诗意。 “风中的愿望”关注人们的心理感受，将感知层面进行嫁接，从而使人们感受到设计想要表达的意义。这种意义的设置并非是强加的，它符合人的使用行为习惯与心理感受。形态表达上选取树枝的有机形态，不仅与设计概念相吻合，在形式上也让生日蜡烛更具美感。 既然过生日是一件美好的事情，为什么不能通过设计的力量让它变得更符合人们的想象呢？
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