Communication

Garglin(Mouthwash)

Extra Form

Country	Korea
Year	2019
Award	WINNER
Affiliation	DONG-A PHARMACEUTICAL CO., LTD.
Designer	Kyung Ok Kim, Soo Kyung Lee, A Young Noh, Maria Moon
Description(English)	The main purpose of this renewal is 'Eco-friendly package'. The existing colored container is replaced with a recyclable transparent container, and a water peel label is used. Since there is no tar color after using transparent container, it become an advantage of Garglin, transparent and mild. In addition, it makes consumers feel safe as they can see the inside of the container. For the Year of the Golden Pig 2019, the design of Gargrin for child is changed using the illustrations of "GOOLYGOOLY Friends" whose main character is a pig. A cute appearance of "GOOLYGOOLY Friends" in nature is intended to look fun and familiar to the children.
Description(Native)	이번 리뉴얼의 가장 큰 키워드는 '친환경 패키지' 입니다. 기존 유색 용기는 재활용이 가능한 투명 용기로 교체하였고, 수분리 점착 라벨을 사용하였습니다. 용기가 투명해지면서 타르색소가 없어 투명하고 순한 가그린의 특장점을 강조하게 되었습니다. 또한 소비자가 내용물을 확인할 수 있어 ‘안전하다’라는 인식을 심어주었습니다. 어린이용 가그린은 2019년 황금돼지 해를 맞아 돼지 캐릭터가 주인공인 ‘굴리굴리 프렌즈’ 일러스트를 활용해 디자인도 변경하였습니다. 자연 속 굴리굴리 프렌즈의 귀여운 모습을 연출하여 어린이들에게 재미있고 친숙하게 다가가고자 하였습니다.
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