Extra Form
Country KOREA
Year 2016
Designer Jongmin Kim, Minsoo Lee, Heebon Koo
Description(English) AlpenRoute Village is a very unique spatial branding project that has a consistent design approach from the visual identity work to the space design. We created the symbol mark, the growing tree-ring and extended this idea to the interior, the concept of the mountain range with big trees. The continuum of hallway- meeting room-workspace (bridge-room) is the overarching space design paradigm. Each bridge-room is given its own visual identity by varying the elevation and external appearance. All bridges are designed to coincide with the company logo through variations on open box designs with angular, tipped "diagonal gables".
Description(Native) 알펜루트 빌리지는 아이덴티티 디자인부터 인테리어 디자인에 이르기까지 전략적 일관성을 유지한 독창적인 공간 브랜딩 프로젝트입니다. 고객과 함께 하는 견고한 성장을 상징하는 나이테 이미지의 심볼마크는 울창한 숲을 품은 산맥의 형태의 아이디어로 확장되어 각종 어플리케이션 및 공간디자인 요소로 적극적으로 활용되고, 이러한 과정을 통해 시각에서 공간에 이르는 통합브랜딩 디자인 프로젝트, ‘알펜루트 빌리지’가 완성되었습니다. 특히, '방으로 이뤄진 빌리지'란 컨셉으로 회사 내 조직의 경계를 벽으로 구분하는 것이 아닌, 각각의 조직 사이에 Bridge-room을 삽입하여 Hallway - Meeting Room- Workplace가 연결되는 intermedia적 공간을 제시하였습니다. Bridge-Room들의 elevation과 외관은 알펜루트 회사 브랜드의 모티브인 뾰족한 산맥들이 중첩되는 모습을 형상화하기 위해 Diagonal box를 다양하게 형태를 변형시켜 시각적 아이덴티티를 부여했습니다.
Interview http://designsori.com/1043081
  1. Common Ground

  2. AEGIS

  3. VTDI

  4. elago W Charging Stand

  5. Hanbul Cosmetics E NATURE Packaging

  6. Natural Dehumidifier

  7. L.POINT Brand Design

  8. Hokkaido Dairy Farm Restaurant

  9. Made For IPTV

  10. adidas Superstar l Hall of Fame

  11. ORIGAMI ark


  13. Funnel scoop

  14. AlpenRoute Village

  15. [F-MONITOR] _Multi-display system

  16. Wind-ow

  17. Magical induction cookers


  19. Space 展開

  20. SCRATCH Carrier

  21. Compact Styler

  22. Mobi-Q

  23. Residence of Hsieh

  24. Hanging type fire extinguishing spray for home

  25. Glass Of Light

  26. Hurry Up

  27. Folding Spinning

  28. Contemporary Minimalism

  29. Safety Culture Magazine <You should live a long life.>

  30. Moonlight bracelet

  31. VISANG Education <V Magazine>

  32. Aqua Foam

  33. Effcient Needle

  34. ATTOCUBE, The Smart Toy

  35. 'betterfly ; Hang Wing For A Better Life' Brand Design

  36. Pregnant Women Shower

  37. Wide Viewing Angle Goggle S-509P

  38. Life-saving Whistle

  39. Baby-Magicar

  40. Easy Walking

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