Communication

December Drip Coffee

Extra Form

Year	2016
Award	WINNER
Affiliation	SHEPHERDBOYS Co., Ltd.
Designer	David Do, Kyeongmin Kim
Description(English)	It is a drip coffee package manufactured by ‘Coffee December’, the premium coffee brand. It is the product which enables to enjoy high quality coffee easily anywhere and at anytime, by grinding the organic-specialty Blue-mountain coffee beans cultivated in Highland of Papua new guinea, the world clean area, and putting it in a tea bag. Firstly, while appealing elegance with the image of premium coffee beans, graphic design was applied so that the consumers may recognize it easily with Original 01(Black) & Blending 02(White). Secondly, the Drip-coffee logo was designed to approach the consumers intuitionally by embodying the coffee falling in drops when brewing the drip coffee.
Description(Native)	프리미엄 커피 브랜드 '커피디셈버'에서 제작한 드립 커피 패키지입니다. 세계 청정지역인 파푸아뉴기니 하이랜드에서 재배된 '유기농 스페셜티 블루마운틴' 원두를 갈아서 티백에 담아 언제 어디서든 간편하게 고급 커피를 즐길 수 있는 제품입니다. 첫째, 프리미엄 원두 브랜드에 이미지로 고급스러움 어필함과 동시에 오리지널 01(블랙), 블렌딩 02(화이트)로 소비자가 쉽게 인지할 수 있도록 했습니다. 둘째, 드립 커피를 내릴 때 한 방울씩 떨어지는 커피를 드립 커피로고를 형상화하여 소비자들에게 직관적으로 다가갈 수 있는 디자인입니다.
Website	http://shepherdboys.co.kr

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