Communication

Swing Tour

Extra Form

Year	2016
Award	WINNER
Affiliation	Chung Ang University
Designer	Anna Sung Yun Chang
Description(English)	Swing Tour is a board game created to promote Seoul. Instead of promoting directly to tourists, this helps tourists to naturally learn about the attractions and places in Seoul while playing the game. The concept was that "we do not need much to enjoy Seoul" by designing a friendly and fun board game. First, I designed a small iconic map to help tourists find each attraction place easily. These place icons were both incorporated in the board game and map so that users can easily match each place with its details while playing the game.
Description(Native)	'Swing Tour'는 서울 프로모션 보드게임입니다. 이 보드게임은 관광객들에게 직접 홍보하는 것보다 게임을 하면서 자연스럽게 서울의 볼거리와 즐길 거리를 배울 수 있게 합니다. 친근하고 재미있는 보드게임을 디자인함므로써 "서울을 즐기기엔 그렇게 많은 게 필요하지 않아요."라는 컨셉을 가지고 갔습니다. 먼저, 관광객들이 각 장소를 쉽게 찾을 수 있는 아이콘 지도를 디자인하였습니다. 이 장소 아이콘들은 보드게임에서도 나타나 있어 사용자들이 디테일이 적혀있는 장소카드와 쉽게 매치할 수 있습니다.

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