Extra Form
Country Japan
Year 2017
Client elegrance Co.,Ltd.
Affiliation Keiko Akatsuka & Associates
Designer Keiko Akatsuka
Description(English) 'Tamamoto' is a Japanese luxury baby clothes brand made from silk material. As silk threads are made from silkworm cocoons, we first adopted a cocoon form in the brand logo design. In the same way I brought the shape of the box closer to the logo and cocoon form. When holding this box in your arms, the form of this cocoon may make you imagine a baby wrapped in cloth. The color and texture of the boxes are especially imagery of delicate skin color of babies in Japan. In order to tell that things are different from other baby brands, we crafted while designing the most important luxury for designing the box.
Description(Native) ’たまもの’は、シルク素材で作られた日本の高級ベビー服ブランドです。シルク糸は蚕の繭から作られることから、まず私たちはブランドロゴのデザインに繭のフォルムを取り入れました。また同じように箱の形もロゴや繭のフォルムに近づけました。この箱を腕に抱えた時、この繭のフォルムは布に包まれた赤ちゃんをイメージさせるかもしれません。箱の色や質感は特に日本の赤ちゃんのデリケートな皮膚の色をイメージしています。私たちは他のベビーブランドとは違うことを伝えるために、箱をデザインするのに最も重要だった高級感を大切にしながらデザインを進めました。
Website www.keikored.tv
  1. U+tvG 4K UHD

  2. Company Magazine of LOTTE FOODS

  3. ViewFit Sparkling

  4. The new Sorento


  6. <Love Village>, E-book Project about Sex Education

  7. Agarwood Leaf Tea

  8. La Salle College 80th Anniversary Heritage Exhibition

  9. Bottle Opener to Prevent Drunk Driving

  10. New Year Gift Packaging

  11. 85ºC Brand Design

  12. men's uno Fashion Week AW2015

  13. Fried noodle, BOK-UM-SAL-MEON

  14. U Spoon

  15. 2015 WINNER - Recollection

  16. Biennale Architettura Brand Identity Design

  17. The Revenge of Environment

  18. Goat Coffee Branding & Identity Design

  19. Architectural Services Department Online Sustainability Report 2014

  20. 50s News-Gift Paper

  21. Visual / Senses

  22. ‘The Substation Seoul Art Space Mullae Project’ poster and brochure

  23. Pinchajii Tea House

  24. Scotbar Identity & Packaging

  25. AFR Brand Design and Identity


  27. Too Loud A Solitude


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