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EXHIBITION


Communication

85ºC Brand Design

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Extra Form
Year 2015
Award WINNER
Affiliation Cizoo&Co.
Designer CHIHLING WANG, ELICA TZENG, YUTING HUANG
Description(English) Rooted in Taiwan, 85ºC has thrived over the last decade with its delicious pastry. To gain a more international and younger clientele, the company decided to renew its brand identity system, including packaging, product photos, staff uniforms and shop spaces. Energetic red, heart-warming grey and various stripe arrangements turn this brand into a modern, international and friendly one. The“85 Family” mascots have also been created to bring new energy to the stores.
Website http://cizoo.com
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