English

EXHIBITION


Extra Form
Country Korea
Year 2017
Award WINNER
Client KWANG DONG PHARMACEUTICAL CO., LTD.
Affiliation KWANG DONG PHARMACEUTICAL CO., LTD.
Designer Lee sang min, Koo Sung Mo, Kang tae wook, Kim Ji hyun, Kim Kwang youn
Description(English) H-Point (HP) and Mind Point (MP) are familiar words appearing in games enjoyed by young people in their teenage years, and 20s, and they also refer to medicinal beverages enhancing the body (physical strength) and the spirit (mind power). The bottle was designed based on a motif of medicinal beverage shape as seen in the game, and red color and blue color representing HP and Mind Point were used in the label design to express the image of H-Point and Mind Point in the game as ascending and radiating graphic, and icons were adopted to enhance design concept.
Description(Native) 에이치포인트(HP)와 마인드포인트(MP)는 10대~20대 젊은층이 즐기는 게임에 등장하는 친숙한 단어로, 게임상에서 육체(체력)와 정신(마력)을 증진시키는 물약 입니다. 에이치포인트(HP), 마인드포인트(MP)는 저칼로리, 무 카페인, 무색소의 건강한 탄산음료 입니다. 게임상의 물약의 형태를 모티브로 용기를 디자인 하였고, 라벨 디자인은 에이치포인트(HP)와 마인드포인트(MP)를 대표하는 레드와 블루 컬러를 사용하여 상승 및 발산하는 그래픽으로써 게임속의 에이치포인트(HP)와 마인드포인트(MP)의 이미지표현과 아이콘 등을 이용하여 디자인컨셉을 강화 하였습니다.
  1. Happy Dreaming, kkomuri !

  2. Light & Shadow Calendar

  3. Japanese sake KOI

  4. Cloudy Tea

  5. Japanese Sake MIYOSHI

  6. KADOKUWA Kanroni

  7. KBS 2TV Idents - Channel Branding 2017

  8. The Typeface Research Project

  9. Dongguan Farming History in 1949-1979

  10. TAMAMONO

  11. BTS [WINGS] Album Branding Design

  12. SWING

  13. Oriental Herb Packaging design from Kwangdong

  14. The package design of Kwangdong Ssang Wha

  15. Zero Zero Brand Design

  16. CommeNana

  17. Vanishing Crafts

  18. Pack Rack

  19. Together

  20. Samsung Software Membesrship Brand Design

  21. Xin

  22. A campaign to educate and distribute ‘Yellow Card’

  23. Baird Oral Products Packaging

  24. CROCODILE LADY Rebranding Project

  25. Impactamin- vitamin package

  26. L.POINT PET MANIAC Advertising

  27. Mobile-tail Brand Identity

  28. PAYO

  29. Tor Manish Brand Design

  30. Village11factory Makeup Packaging

  31. A corporate brochure for a web solutions company

  32. PRORIL Brand Design

  33. Severance Han Implant Clinic

  34. the beginning of Korean Celebration, Society M

  35. 2017 Gong Yoo Live 'Make A Wish' Concert Poster

  36. 2PM CONCERT '6Nights'

  37. workshop boardgames

  38. Nebula

  39. Kia Niro App

  40. H-Point (HP) and Mind Point (MP)

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