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EXHIBITION


Communication

PRORIL Brand Design

Extra Form
Country Taiwan
Year 2017
Award BRONZE WINNER
Client PRORIL PUMPS CORPORATION
Affiliation Process Brand Evolution
Designer Xinhong Yeh
Description(English) PRORIL transited from OEM pump to establishing its own brand for the international market. A new brand identity and English naming are developed for PRORIL along with a series of brand communication materials which creates a dynamic and professional brand image. The design concept of brand identity came from the theory of pumping which water flows up. Using such unique dynamic element to making it visually separated from its competitors, the representation of brand is variational yet consistent with its brand character.
Description(Native) PRORIL從傳統幫浦代工轉型,建立自有品牌,面向國際市場。從中英文命名、品牌識別的建立開始,PRORIL透過一系列品牌設計製作物,打造出活力與專業的品牌形象。 品牌識別以幫浦抽水過程中水流向上旋轉之概念並簡化而形成。在設計應用上以獨特識別元素組構的動態視覺,與其他競爭品牌做出對比,視覺表現具變化性,卻又有一致的品牌特色。
Website http://process-group.com/zh-tw/
  1. Happy Dreaming, kkomuri !

  2. Light & Shadow Calendar

  3. Japanese sake KOI

  4. Cloudy Tea

  5. Japanese Sake MIYOSHI

  6. KADOKUWA Kanroni

  7. KBS 2TV Idents - Channel Branding 2017

  8. The Typeface Research Project

  9. Dongguan Farming History in 1949-1979

  10. TAMAMONO

  11. BTS [WINGS] Album Branding Design

  12. SWING

  13. Oriental Herb Packaging design from Kwangdong

  14. The package design of Kwangdong Ssang Wha

  15. Zero Zero Brand Design

  16. CommeNana

  17. Vanishing Crafts

  18. Pack Rack

  19. Together

  20. Samsung Software Membesrship Brand Design

  21. Xin

  22. A campaign to educate and distribute ‘Yellow Card’

  23. Baird Oral Products Packaging

  24. CROCODILE LADY Rebranding Project

  25. Impactamin- vitamin package

  26. L.POINT PET MANIAC Advertising

  27. Mobile-tail Brand Identity

  28. PAYO

  29. Tor Manish Brand Design

  30. Village11factory Makeup Packaging

  31. A corporate brochure for a web solutions company

  32. PRORIL Brand Design

  33. Severance Han Implant Clinic

  34. the beginning of Korean Celebration, Society M

  35. 2017 Gong Yoo Live 'Make A Wish' Concert Poster

  36. 2PM CONCERT '6Nights'

  37. workshop boardgames

  38. Nebula

  39. Kia Niro App

  40. H-Point (HP) and Mind Point (MP)

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