Communication

Tor Manish Brand Design

Extra Form

Country	China
Year	2017
Award	BRONZE WINNER
Affiliation	WAUWO
Designer	Xia Mingzhi
Description(English)	The name ‘Tor Manish’is not just a symbol of traditional excellent craftsmanship， but also a reflection of innovative technology and creative arts. Taking the capital letters, we blended Manish’s spirit into every single detail to create a flexible femininity and an unstrained masculine style. Inspired from the weaving techniques, we organize the visual effects by using the horizontal and virtual lines, from the current structure to created unlimited possibilities of change,we also take the idea from structuralism to present an elegant and superior visual effects.
Description(Native)	托马尼士的名字不单是传统卓越手工艺保证，更是革新科技和创新艺术的象征。提取品牌名头字母，让设计渗透到托马尼士每一个细节中去，为女士塑造的曲线气质，为男士打造的潇洒风度，透过细微的弧度改变，让一切感觉尽在不经意间传递出来。从服装布料的编织方法入手，将横纵线条交叉所形成独特的视觉效果进行整理，在有限的构造中创造出无限的形式可能，从而寻找出品牌潜在的符号语言，并讨论其在平面、在空间中应用的可能性。将所提取的图形符号渗透进每一次空间的分割，使之庄重完美，呈现出如同构成主义般视觉美感与精神高度。

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