Industrial

“Double Happiness” Matchbox

Extra Form

Country	China
Year	2017
Award	WINNER
Affiliation	Dongguan GAFA Cultures and Creativity Institute
Designer	Keying Zhu
Description(English)	“Double happiness” is a common decorative pattern in traditional folk wedding. This decorative pattern with good wishes has been used so far. This piece of work uses the modern expression to deal with the phosphorus paper on the side of traditional matchbox and design to be a new pattern of “double happiness” . The match gently strikes in the “double happiness”——A small but warm blessing. I devote myself to explain the modern Chinese wedding in line with today's people's aesthetic.
Description(Native)	“囍”是传统民间婚礼中常见的装饰图案，这种带着美好祝愿的图案一直沿用至今。本件作品将传统火柴盒侧边的磷纸重新进行现代化手法的处理，设计成为全新的“囍”字图案。火柴在“囍”上轻划，是小而温暖的祝福——用更符合当下人们的审美，诠释现代的中式婚礼。

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