Communication

KAOHUO Logo

Extra Form

Country	China
Year	2017
Award	WINNER
Affiliation	Fine Arts Department of Hangzhou Normal University
Designer	Lin Guosheng (林国胜）, Hu Bin（胡 彬）
Description(English)	1. The main body of the logo is composed of two characters—“bake” and “goods”（“烤”“货”）, which is a symbol of the compound characters. 2. “火(Fire)” in the “烤(bake)” vividly shows a status of the burning raging flame. 3. The logo of compound character does not exist independently; instead, it combines a picture of shrimp, squid and sea-fish outlined by thin lines with the logo of main body, forming a novel and flexible logo variant, which further emphasizes the positioning for the baked seafood products that the logo intends to convey.
Description(Native)	1、 标志主体由“烤”“货”二字组成图形，是合文标志。 2、 “烤”字的“火”字旁形象地描绘出熊熊火焰正在烧烤的状态 3、 合文标志并不是独立存在的，由细线勾勒的虾、鱿鱼、海鱼图形与主体标志相结合，形成新颖灵动的标志变体，进一步强调了标志所要传达的海鲜烤货的产品定位。

1. in Communication
   

   Baidu Map Auto

2. in Communication
   

   From home to Makgeolli

3. in Industrial
   

   Ralemo Air1

4. in Communication
   

   3 layer wallet and mini cross bag

5. in Communication
   

   Colorful Lives

6. in Space
   

   DEJI CULTURAL COMPLEX

7. in Industrial
   

   POVA 3

8. in Space
   

   Lounging Abode

9. in Space
   

   Secret Clinic

10. in Space
    

    Return To The Original Heart

11. in Space
    

    BT Space

12. in Space
    

    LOVIVO GALLERY

13. in Space
    

    Kumamoto local cuisine Aoyagi

14. in Industrial
    

    bebebus Growing Baby High chair

15. in Industrial
    

    bebebus Foodie Baby Tableware Set

16. in Industrial
    

    IMILAB EC4 Spotlight Battery Camera Set

17. in Space
    

    53 degrees Foothill Coffee Whiskey Pavilion

18. in Space
    

    The Relaxation in Art

19. in Space
    

    Scene behind the Scene

20. in Communication
    

    Painting Pencil Packaging

21. in Communication
    

    AR visual music player OZ

22. in Industrial
    

    era planet Smart Wooden Toy with AR

23. in Communication
    

    FRESHER

24. in Industrial
    

    whale

25. in Industrial
    

    FOOD ROBOT VACUUM

26. in Industrial
    

    NAVICE

27. in Industrial
    

    Sign Language Translation Necklace

28. in Industrial
    

    Find Your Hidden Animal

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