Communication

50s News-Gift Paper

Extra Form

Year	2015
Award	WINNER
Client	Chinatown Business Association
Affiliation	Designing Cultures Studio
Designer	JESVIN YEO, ALVIN NG
Description(English)	Harking back to the days when retailers in Singapore used newspaper to wrap goods, this 1950s-inspired gift paper evokes nostalgic memories of those days. Those headline news and top stories from the 1950s also form an interesting source of identity, helping the younger generation link the present to the past. By taking a typographic approach to overlaying large, bright. Chinese words of auspicious meaning on old newspapers – “Fu” for luck, “Lu” for status, “Shou” for longevity, “Cai” for wealth, “Fu” for prosperity, “Le” for happiness, “Ji” for auspiciousness, and “Xi” for double happiness – this 50s news-gift paper reflects a mixture of traditional and contemporary features, while creating an entirely fresh appeal and a gift-wrap suitable for any occasion. They can also be displayed as posters.

1. in Communication
   

   Baidu Map Auto

2. in Communication
   

   From home to Makgeolli

3. in Industrial
   

   Ralemo Air1

4. in Communication
   

   3 layer wallet and mini cross bag

5. in Communication
   

   Colorful Lives

6. in Space
   

   DEJI CULTURAL COMPLEX

7. in Industrial
   

   POVA 3

8. in Space
   

   Lounging Abode

9. in Space
   

   Secret Clinic

10. in Space
    

    Return To The Original Heart

11. in Space
    

    BT Space

12. in Space
    

    LOVIVO GALLERY

13. in Space
    

    Kumamoto local cuisine Aoyagi

14. in Industrial
    

    bebebus Growing Baby High chair

15. in Industrial
    

    bebebus Foodie Baby Tableware Set

16. in Industrial
    

    IMILAB EC4 Spotlight Battery Camera Set

17. in Space
    

    53 degrees Foothill Coffee Whiskey Pavilion

18. in Space
    

    The Relaxation in Art

19. in Space
    

    Scene behind the Scene

20. in Communication
    

    Painting Pencil Packaging

21. in Communication
    

    AR visual music player OZ

22. in Industrial
    

    era planet Smart Wooden Toy with AR

23. in Communication
    

    FRESHER

24. in Industrial
    

    whale

25. in Industrial
    

    FOOD ROBOT VACUUM

26. in Industrial
    

    NAVICE

27. in Industrial
    

    Sign Language Translation Necklace

28. in Industrial
    

    Find Your Hidden Animal

Designed by sketchbooks.co.kr / sketchbook5 board skin