Country | USA |
---|---|
Year | 2015 |
Award | GRAND PRIZE |
Affiliation | Dell Inc. |
Designer | JOSEPH JASINSKI |
Description(English) | The new Alienware Area-51 is a completely re-imagined gaming PC resulting from 18 years of innovation experience and a reinvigorated design approach. The gaming PC features the visually compelling Triad chassis which is a complete ground up re-design from previous generations and delivers state-of-the-art performance, scalability, and ease of use. The design challenge was no small task for the design team: a total re-design of an already iconic and industry-leading, gaming PC full-tower desktop system. The design team questioned everything and then began working on an approach based on how gamers actually use full-tower desktops rather than based on what was easy or traditional to design. The design team didn’t only focus on looks without reason but wanted to evolve a functional aesthetic for the new system. That meant paying close attention to how gamers wanted to access their system components for upgrades, to fully understand and work with engineers to optimize the internal thermal characteristics, to improve interactions with the front and rear I/O connections and controls, and even think about how the users would occasionally carry the system. |
Website | http://dell.com |
Loofah Seedling Cup
Kuaishou Kaleido PaaS Platform Brand Design
SUNJIN meat processing product package design
TEATRA
RHINITIS AID
LUDWIG KATRIN NECK FIXER
L.AND VISUAL IDENTITY SYSTEM
Hotata Smart Lock v86 Guardian series
Radical Chic Restaurant
Edge device with RGB thermal imaging camera
Downton Abbey
Blue Brain Campaign
WALRUS PUMP Brand Design
TFOOD she eats health preserving soup
Voithru
Guangzhou Poly Longyue Sales Office
Poem Joy
INOGI Revolution series
Ember Shenzhen
Memory
B for Brand Rebranding
Waterway Library
Asahi Group Holdings
HIK 9
HOUSE
Aviation Dream
Dental Hipster
KAJITSU NO HANA Umeda NU chayamachi
Designed by sketchbooks.co.kr / sketchbook5 board skin