Communication

Kia Niro App

Extra Form

Country	Korea
Year	2017
Award	BRONZE WINNER
Client	Kia Motors Corporation
Affiliation	JNS Communications
Designer	Yong-Tae Shin, Seung-Ho Cho, Jun-Young Choi, Ji-Hye Choi, Su-Ji Lim
Description(English)	As a digital catalog based on the video and interaction, Kia Niro App was produced for the purpose of providing consumers with details that are difficult to express by paper catalog in a more intuitive way. Based on one main video divided into 5 chapters, users may understand a product according to the stream of the video just like watching one piece of advertisement, experiencing main performance and function of the product intuitively through the video and interaction interconnected with main video.
Description(Native)	Kia Niro App은 영상과 인터렉션을 기반으로한 디지털 카탈로그로 종이 카탈로그로 표현하기 어려운 자세한 부분을 소비자에게 보다 직관적으로 전달하는 것을 목적으로 제작되었다. 5개의 챕터로 나뉘어진 하나의 메인 영상을 기반으로 한편의 광고를 보는것과 같이 사용자는 영상의 흐름에 따라 제품을 이해할 수 있고, 제품의 주요 성능과 기능은 메인 영상과 맞물려진 영상 및 인터렉션을 통해 직관적으로 체험 할 수 있도록 했다.
Website	http://www.jnsdream.com

1. in Space
   

   Ribbon House

2. in Space
   

   In Between the Red Brick Wall

3. in Space
   

   MDCG

4. in Space
   

   Turning Page

5. in Space
   

   Golden Year

6. in Space
   

   Every Thai

7. in Industrial
   

   MEDICOSON FLOLIF

8. in Space
   

   Refreshing Light Developing Shadows

9. in Communication
   

   FReNCHIE FReNCHIE

10. in Industrial
    

    Portable Steam Washier

11. in Space
    

    A Love of the Sea

12. in Space
    

    Long Time Sunshin

13. in Communication
    

    Baehongdong

14. in Communication
    

    Cooktam

15. in Industrial
    

    SNIFF

16. in Industrial
    

    NIRO Max Service Robot

17. in Industrial
    

    Fei Yang

18. in Space
    

    Greenland Wancui City a1 unit

19. in Space
    

    Stillness

20. in Space
    

    Vibe Centro

21. in Industrial
    

    TB01 Mute Electric kettle

22. in Space
    

    Place of comfort

23. in Industrial
    

    Casee Cutting Edge UV Disinfecting Case

24. in Space
    

    Tranquil Fusion

25. in Space
    

    HYGGE

26. in Industrial
    

    PaMu Z1 TWS Earbuds

27. in Space
    

    Endless Phantom

28. in Space
    

    Sharing Art

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