Communication

Kitchen Tool

Extra Form

Country	Korea
Year	2018
Award	WINNER
Client	Kitchen Tool
Affiliation	IDEA, DO IT
Designer	Yerok Ahn
Description(English)	Management philosophy of Kitchen Tool is to provides durable, unworn kitchen utensils. Therefore, we have focused on a keyword, 'Contain our heart'. Also, they sell many types of dishes and containers for food. And consumers buy kitchen utensils and put thier cooking in it with warm heart. In line with this, we have put a keyword 'contain' in its branding. As a result, we developed a logo by using a cross section of the table ware. Also, We made slogan "Kitchen Tool contains __", and we effort to convey client's heart to consumers.
Description(Native)	클라이언트는 튼튼하고 오래 사용할 수 있는 주방용품만을 판매한다는 철학을 지니고 있었습니다. 따라서 우리는 '마음을 담다'라는 키워드에 주목했습니다. 또한 그들이 주력으로 판매하는 그릇과 용기들은 무언가를 '담을 수 있는' 형태를 띠고 있습니다. 그리고 고객들은 키친툴의 제품을 구매하여 그들의 정성이 '담긴' 요리를 그릇에 '담아'냅니다. 따라서 ‘담다’라는 키워드를 브랜딩에 적용했고 결과적으로 그릇의 단면 형상을 띈 로고를 개발하였습니다. 또한 '키친툴 ____을 담다'라는 슬로건을 개발하여 클라이언트의 마음을 소비자에게 전달하려 노력했습니다.
Website	ideadoit.theheima.co.kr

1. in Industrial
   

   Polar Bear Dehumidifier

2. in Communication
   

   StreamLake Brand Design

3. in Space
   

   Cavern

4. in Space
   

   Office OVERLAP

5. in Communication
   

   WATER Mobile App EV Fast Charging Network

6. in Communication
   

   Nai Tang Pai

7. in Space
   

   TRACE

8. in Industrial
   

   Easy Gamepad

9. in Industrial
   

   Beat

10. in Industrial
    

    SOT humidifier

11. in Communication
    

    Youku dual screen synergy ad experience

12. in Industrial
    

    Soluna Teething Stick Series

13. in Communication
    

    Insecta Iridesse

14. in Communication
    

    The crucial 96 hours

15. in Communication
    

    Baidu full Scenario Parking

16. in Industrial
    

    999ConforteMedicine Supply Device

17. in Industrial
    

    Air3 Heater

18. in Space
    

    THROUGH

19. in Communication
    

    Columbia WAPPEN DESIGN of 13 moutains in Seoul

20. in Communication
    

    Seoul Design Festival Hangeul Brand Design

21. in Industrial
    

    Blom

22. in Industrial
    

    BANDHEAD Let musicians awesome riffs come true

23. in Industrial
    

    OUR HOUR

24. in Industrial
    

    Running Badger Double All Electric Go Kart

25. in Industrial
    

    Protfire

26. in Industrial
    

    LOYON Medical transportation robots

27. in Industrial
    

    Light behind the curtain

28. in Industrial
    

    Moars

Designed by sketchbooks.co.kr / sketchbook5 board skin