Communication

Baidu Map V10 Series

Extra Form

Country	China
Year	2019
Award	GOLD WINNER
Client	Beijing Baidu Netcom Science & Technology Co.,Ltd.
Affiliation	Beijing Baidu Netcom Science & Technology Co.,Ltd.
Designer	Daisong Guan, Meng Xu
Description(English)	People are eagerly to see a simplified way to communicate with the complex world. An efficient and intelligent mobile map is necessary. The design goal is adopting the Baidu Brain AI ability and natural interaction mode, to provide an innovative travel experience to make commute easier. The voice interaction model is good for driving/walking scenarios, which greatly benefits drivers and blind people. It's an AR walking guide corresponding to the actual road and a personal advisor when exploring the world. It serves millions of users daily - eases people's anxiety and plays a positive role in relieving traffic pressure.
Description(Native)	城市与乡村的POI的密度变高，道路情况更为多变……使得人们很难发现陌生目的地，在驾驶中频繁操作屏幕，视觉障碍人士不能使用屏幕地图服务等。人们希望简化与这个复杂世界的沟通方式。一个更安全、更有效的手机地图是必要的。设计目标是应用百度AI技术，通过自然交互提供服务，提供创新的出行体验使得出行更简单。适用驾车、步行场景的语音交互模型，极大降低驾驶员与视障人士的输入成本。对应现实道路的AR步行导航，景区的个人AI导游，出行时的私人推荐。百度地图的AI设计领先于中国市场，并在上述方向面向Google Map也具体先发优势。日均服务千万用户，缓解了人们的焦虑感，并对缓解交通压力起到积极作用。百度地图V10系列拥有海量用户，并通过开放平台将智能地图的能力面向行业共享。惠及共享出行、智慧交通、快递物流、商业地产等行业。每天有超过1000亿日均位置服务请求，65万每日服务活跃应用及网站，155万地图开发者。
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