Communication

'betterfly ; Hang Wing For A Better Life' Brand Design

Extra Form

Country	Korea
Year	2016
Award	WINNER
Affiliation	Sungshin Women's University
Designer	Jiyun Park
Description(English)	My brand ‘betterfly’ is a hypothetical international organization that focuses on helping the children living in third world countries who suffer from poverty and famine. Changing one letter from the original word, butterfly, ‘betterfly’ means ‘Hang Wing For A Better Life’ for suffering young children in third world countries. Butterfly means love, happiness, and beauty, and the concept of my brand ‘betterfly’ is life, dream, and hope. Bright-warm-orange color was used to express its meaning, and the brand logo was designed to feature the word ‘betterfly’.
Description(Native)	‘betterfly’는 가난과 기근으로 고통받는 제 3세계 아이들을 위한 국제후원기구입니다. ‘더 나은 삶을 위한 날개를 달다’의 의미를 담아 나비를 상징하는 ‘butterfly’ 에서 알파벳 한 글자를 바꾸어 ‘betterfly’로 탄생하게 되었습니다. 나비는 사랑과 행복, 아름다움을 상징하며, 브랜드 ‘betterfly’는 삶, 꿈, 희망이라는 컨셉으로 만들어졌습니다. 밝고 따뜻한 오렌지 컬러를 브랜드 컬러로 선택하여 브랜드가 담고 있는 의미를 잘 표현하도록 하였고, 나비 형상의 브랜드 로고디자인은 ‘betterfly’의 네이밍과 ‘더 나은 삶을 위한 날개를 달다’라는 뜻을 있는 그대로 시각화하였습니다.

1. in Space
   

   Crowd Gathering of Dots

2. in Space
   

   Ruyi

3. in Communication
   

   DiDi Robotaxi

4. in Industrial
   

   The Bulb Shape Light

5. in Space
   

   Fulgent Cityscape

6. in Space
   

   Kinetic Media Art Wall

7. in Space
   

   Fairy Tale Forest

8. in Communication
   

   Heart Signal 3 Visual Branding

9. in Communication
   

   Jasmine Coffee

10. in Industrial
    

    ROBOTICPLUS construction heavy duty chassis

11. in Industrial
    

    The last dignity

12. in Communication
    

    Seasonal Notes

13. in Industrial
    

    Wireless Foldable Fan Clair F

14. in Communication
    

    Above Imagination

15. in Industrial
    

    LocknLock DosiLock Lunch Box

16. in Industrial
    

    Power Frog

17. in Space
    

    Yuzhou Polymath

18. in Space
    

    Mechanical Interstellar Alliance

19. in Space
    

    Half a House

20. in Space
    

    Ningbo Bauhinia Business Center

21. in Space
    

    WHITE RESIDENCE

22. in Space
    

    Startin

23. in Space
    

    Immerse in the dawn

24. in Space
    

    Coffee Time

25. in Space
    

    Scarlet Umami

26. in Space
    

    Aureole Sky Castle

27. in Industrial
    

    Functional system for wound care

28. in Communication
    

    IM600 Campus Visual Identity

Designed by sketchbooks.co.kr / sketchbook5 board skin