Communication

The package design of Kwangdong Ssang Wha

Extra Form

Country	Korea
Year	2017
Award	SILVER WINNER
Affiliation	KWANG DONG PHARMACEUTICAL CO., LTD.
Designer	Lee sang min, Lee soo kyung, Lee seung su, Kang tae wook, Kim Kwang youn
Description(English)	It is a drink product line distributed through stores and pharmacies, and it is manufactured based on prescription for Ssang Wha Drink as specified in Donguibogam. Twisted strands of a rope that had been used in wrapping oriental medicine were used as a main motif to be applied to the upper shape of a bottle. As for BI, a frame was made with twists, and the slogan, ‘Choi Clan’s Obstinance for Half a Century’ that had continued since its release was further emphasized to unify identity. The background exhibited traditionality through the use of colors characterizing Korean-style patterns and each product.
Description(Native)	동의보감에 소개된 쌍화탕의 처방을 컨셉으로 제조한 일반유통 및 약국용 드링크 라인이다. 쌍화란 기와 혈을 쌍으로 조화롭게 해준다는 의미를 가지고 있으며,기본라인으로 진쌍화, 쌍화골드, 광동쌍화가 있으며 이에 대추나 생강을 첨가한 생강쌍화, 대추쌍화가 있다. 2010년부터 각 사업부의 개별관리로 인해 각각의 디자인으로 유지되어 오던 디자인을 통합하여 자사만의 쌍화라인 비주얼 아이덴티티를 구축하는데에 목적을 두었다. 예로부터 한약재를 포장하는 데에 사용하는 새끼줄의 꼬임을 메인 모티브로 하여 병 상단 쉐입에 적용하였다. BI 또한 꼬임으로 프레임을 만들고 출시 이후 계속 소구해오던 ‘반세기 최씨고집”이라는 슬로건을 더욱 강조하여 아이덴티티를 통일하였다. 배경은 한국적인 패턴과 각 제품의 특성을 나타내는 컬러로 전통성을 보여주었다.

1. in Industrial
   

   BRUSE

2. in Industrial
   

   EPICURSUS

3. in Industrial
   

   EASY TRIP

4. in Industrial
   

   Recyclable Battery Package

5. in Space
   

   Enchanting Snowflakes Christmas Installation

6. in Industrial
   

   Bonocle braille phygital device

7. in Space
   

   Mine Shade

8. in Space
   

   Gathered Pieces

9. in Communication
   

   Miwon Font An old letter tastes better

10. in Industrial
    

    Overall hidden button sports water cup

11. in Industrial
    

    Outdoor travel cutlery box

12. in Industrial
    

    mosery

13. in Communication
    

    LIVE BEFORE MARRIAGE Visual Branding

14. in Space
    

    Made Lim

15. in Industrial
    

    Eye Care Stick

16. in Industrial
    

    mini washer and dryer

17. in Communication
    

    Bank of Taiwan

18. in Space
    

    Mancave

19. in Space
    

    Magma Hot Pot

20. in Space
    

    MaruMaru Lash

21. in Communication
    

    Tealog

22. in Space
    

    Immersion in light and shadow

23. in Space
    

    Just Right

24. in Communication
    

    ROMANMEAL Whole Grain Breads

25. in Space
    

    Feastia

26. in Industrial
    

    STAGE

27. in Industrial
    

    SIDANDA KIDS Baby Shape Pillow

28. in Industrial
    

    Baby professional anti colic bottle set

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