Communication

AFR Brand Design and Identity

Extra Form

Country	CHINA HONG KONG
Year	2015
Award	WINNER
Affiliation	bdworkshop co. ltd.
Designer	CLEMENT YOUNG
Description(English)	A Hong Kong based France Restaurant serve in US fast food style, AFR has developed a new standard of fast food. As pre one of the main concept idea from client, when you looking for something to eat or drink, there should have a reason, hungry? thristy? “A simple word is more powerful than anything to delivery your feeling!” owner said. Without any graphic elements, the campaign uses typographic approach and BOLDED font type with specified meaning on difference design across logo, stationery, packaging, tools, toys, website...etc. Unlike the other traditional French Restaurant, our mission is to present a young, modern and strong identity image to the customer.
Website	http://www.bdworkshop.com

1. in Space
   

   Good Night Show

2. in Communication
   

   READ JAPAN PROJECT Branding

3. in Industrial
   

   Crescene

4. in Communication
   

   TOWEL BOOK

5. in Communication
   

   Exchangeable Warmth

6. in Space
   

   Parametric in nature

7. in Communication
   

   Lifestyle Natural musical Instrument GLOSOLI

8. in Communication
   

   Children music education Brand Sound Breeze

9. in Communication
   

   Taoyuan Good Pond

10. in Space
    

    Art museum design in symbiosis with nature

11. in Space
    

    HIDDEE HILLS

12. in Communication
    

    Magnetic Go

13. in Space
    

    YAKINIKU AND SAKE BAR

14. in Space
    

    Home

15. in Space
    

    Crown Design Studio

16. in Space
    

    MILKY WAY

17. in Industrial
    

    MOKEE Scroll Pen

18. in Space
    

    Nanning Haoyouyuan Restaurant

19. in Space
    

    Yi Ye Zhi Qiu Shabu Shabu Restaurant

20. in Space
    

    Fruitfulness

21. in Space
    

    Picnic

22. in Space
    

    THE BAKE STORE

23. in Space
    

    ChengDong A Coherent City

24. in Space
    

    Sunny and Wooden

25. in Space
    

    Amber Hill Office

26. in Industrial
    

    Shoulder neck massage instrument

27. in Industrial
    

    Protective Plate of Bicycle sharing

28. in Industrial
    

    bebebus Moon Booster Car Seat

Designed by sketchbooks.co.kr / sketchbook5 board skin