English

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Communication

Pinchajii Tea House

Extra Form
Year 2015
Award WINNER
Affiliation YDC Inc.
Designer TAIWAY CHANG
Description(English) Chinese people drink tea since ancient times. In the Ch'a Ching written by Lu Yu in Tang Dynasty, there is a remark "using tea as a drink started at a man named Shen Nong Shi,and it has been popular since the Luzhougong era, that describes tea has been a daily drink as early as the Xian Qin period. In China, the common people drink tea; the blue-collar workers drink tea; literati drink tea; generals and ministers of state and throne drink tea – tea has been regarded as a daily drink widely popular among all social stratum which becomes part of the Chinese culture. With the interaction between countries, tea has become a worldwide drink that has expanded from such Eastern countries as Japan, Korea, Mongolia, Tibet, to the Western bound such as Central Asia, Europe, and Americas, widely accepted by people from all over the world no matter where they are from different cultural background and habit. But in the meantime, due to a variety of cultural interaction, tea drink might lose the majority of the original through adaptation of transformation. It would be a pity that the most attractive connotation of the Chinese tea culture can not be completely retained.
Website http://www.ydc-brand.com
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