English

EXHIBITION


Communication

50s News-Gift Paper

Extra Form
Year 2015
Award WINNER
Client Chinatown Business Association
Affiliation Designing Cultures Studio
Designer JESVIN YEO, ALVIN NG
Description(English) Harking back to the days when retailers in Singapore used newspaper to wrap goods, this 1950s-inspired gift paper evokes nostalgic memories of those days. Those headline news and top stories from the 1950s also form an interesting source of identity, helping the younger generation link the present to the past. By taking a typographic approach to overlaying large, bright. Chinese words of auspicious meaning on old newspapers – “Fu” for luck, “Lu” for status, “Shou” for longevity, “Cai” for wealth, “Fu” for prosperity, “Le” for happiness, “Ji” for auspiciousness, and “Xi” for double happiness – this 50s news-gift paper reflects a mixture of traditional and contemporary features, while creating an entirely fresh appeal and a gift-wrap suitable for any occasion. They can also be displayed as posters.
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  1. Good Night Show

  2. READ JAPAN PROJECT Branding

  3. Crescene

  4. TOWEL BOOK

  5. Exchangeable Warmth

  6. Parametric in nature

  7. Lifestyle Natural musical Instrument GLOSOLI

  8. Children music education Brand Sound Breeze

  9. Taoyuan Good Pond

  10. Art museum design in symbiosis with nature

  11. HIDDEE HILLS

  12. Magnetic Go

  13. YAKINIKU AND SAKE BAR

  14. Home

  15. Crown Design Studio

  16. MILKY WAY

  17. MOKEE Scroll Pen

  18. Nanning Haoyouyuan Restaurant

  19. Yi Ye Zhi Qiu Shabu Shabu Restaurant

  20. Fruitfulness

  21. Picnic

  22. THE BAKE STORE

  23. ChengDong A Coherent City

  24. Sunny and Wooden

  25. Amber Hill Office

  26. Shoulder neck massage instrument

  27. Protective Plate of Bicycle sharing

  28. bebebus Moon Booster Car Seat

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