Communication

Mobile-tail Brand Identity

Extra Form

Country	China
Year	2017
Award	BRONZE WINNER
Client	MOBILE.TAIL
Affiliation	MOBILE.TAIL CHINA
Designer	MOBILE.TAIL CREATIVE CENTER, SEOUL
Description(English)	Mobile-tail is a studio that designs mobile accessories. We needed a flexible identity that can accommodate a wide variety of materials such as plastic, metal, fabric, silicone, and glass, as well as large and small sizes. Reflecting these environmental needs and the minimal and straightforward image pursued by the product identity of the mobile tail, we have constructed an alphabetic system that can be easily perceived in a 5x5 square grid and designed symbols and graphic motif patterns based on it. This symbol and logo type will be displayed in a variety of materials or media (channels) along with our mobile tail business.
Description(Native)	모바일테일은 ‘A part of your gadgets’이라는 슬로건 아래 모바일 악세서리를 디자인하는 스튜디오입니다. 우리는 모바일 악세서리 특성상 플라스틱, 메탈, 패브릭, 실리콘, 글라스 등 굉장히 다양한 소재와 크고 작은 사이즈에 가변적으로 대응할 수 있는 간단한 플랙서블 아이덴티티가 필요하였습니다. 이러한 환경적 필요성과 모바일테일의 Product Identity가 추구하는 미니멀하고 직선적인 이미지를 반영하여 우리는 단지 5x5 스퀘어 그리드 안에서 쉽게 인지될 수 있는 알파벳 시스템을 구축하고 그것을 기반으로 심볼과 그래픽 모티브 패턴을 디자인하였습니다. 이 심볼과 로고타입은 우리의 모바일테일 비즈니스와 함께 굉장히 다양한 소재 혹은 매체(채널)를 통하여 다양하게 보여질 것 입니다.
Website	www.mobile-tail.com

1. in Space
   

   CXN

2. in Space
   

   Silver Snow in the Afternoon

3. in Space
   

   Refulgent Grandeur

4. in Space
   

   Winding Reminiscence

5. in Communication
   

   Metaworld Conceptual Visual Design

6. in Space
   

   Renovation of Miaojia Village Happiness Square

7. in Communication
   

   Columbia New Character IKKI

8. in Communication
   

   Cage Bird

9. in Industrial
   

   Smile Squad

10. in Communication
    

    EDEN

11. in Industrial
    

    BONUS Commuting and Fitness Dual Purpose Bicycle

12. in Industrial
    

    EASY COOKING

13. in Industrial
    

    2in1 Vase

14. in Industrial
    

    Hammerhead

15. in Industrial
    

    Inclusive design Blind water cup

16. in Industrial
    

    Safe and Sound

17. in Industrial
    

    CIRC

18. in Industrial
    

    BBEAT

19. in Industrial
    

    The Clothing Library

20. in Industrial
    

    Stack Share Explore

21. in Industrial
    

    ASED Underwater Anti Sink Electric Drill

22. in Industrial
    

    Nameko

23. in Industrial
    

    WAIR Humidifier

24. in Communication
    

    Project Eyes to Eyes

25. in Industrial
    

    Remember some wine

26. in Communication
    

    Take you up the mountain to see the ocean

27. in Industrial
    

    Hero Identity

28. in Industrial
    

    Plani

Designed by sketchbooks.co.kr / sketchbook5 board skin