Communication

Mobile-tail Brand Identity

Extra Form

Country	China
Year	2017
Award	BRONZE WINNER
Client	MOBILE.TAIL
Affiliation	MOBILE.TAIL CHINA
Designer	MOBILE.TAIL CREATIVE CENTER, SEOUL
Description(English)	Mobile-tail is a studio that designs mobile accessories. We needed a flexible identity that can accommodate a wide variety of materials such as plastic, metal, fabric, silicone, and glass, as well as large and small sizes. Reflecting these environmental needs and the minimal and straightforward image pursued by the product identity of the mobile tail, we have constructed an alphabetic system that can be easily perceived in a 5x5 square grid and designed symbols and graphic motif patterns based on it. This symbol and logo type will be displayed in a variety of materials or media (channels) along with our mobile tail business.
Description(Native)	모바일테일은 ‘A part of your gadgets’이라는 슬로건 아래 모바일 악세서리를 디자인하는 스튜디오입니다. 우리는 모바일 악세서리 특성상 플라스틱, 메탈, 패브릭, 실리콘, 글라스 등 굉장히 다양한 소재와 크고 작은 사이즈에 가변적으로 대응할 수 있는 간단한 플랙서블 아이덴티티가 필요하였습니다. 이러한 환경적 필요성과 모바일테일의 Product Identity가 추구하는 미니멀하고 직선적인 이미지를 반영하여 우리는 단지 5x5 스퀘어 그리드 안에서 쉽게 인지될 수 있는 알파벳 시스템을 구축하고 그것을 기반으로 심볼과 그래픽 모티브 패턴을 디자인하였습니다. 이 심볼과 로고타입은 우리의 모바일테일 비즈니스와 함께 굉장히 다양한 소재 혹은 매체(채널)를 통하여 다양하게 보여질 것 입니다.
Website	www.mobile-tail.com

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