Country | Japan |
---|---|
Year | 2018 |
Award | WINNER |
Affiliation | DESIGNMUDAI |
Designer | TaroIwasawa, TotaFujihara |
Description(English) | MUSUBUDON is based on chewy noodles that is famous at the foot of Mt.Fuji(Fujiyoshida city). There are local customs of eating udon noodles when they are congratulating. So we made a design like a Japanese gift envelope that used for putting money inside and hand to someone at an occasion such as a celebration or gratuity, with a motif superimposed the shape of Mt.Fuji and the knot. In Japan, there is a culture that respectfully wraps gifts carefully, the line of red and gold expresses its folds and also gives a luxurious impression, while the outer box wraps it further and makes it an excellent gift. |
Description(Native) | むすぶうどんは「吉田うどん」という富士山の麓の街、富士吉田市で有名なコシの強い麺をベースにしています。また地元では、お祝いになるとうどんを食べるという習慣があります。そこで、富士山とあわじ結びを重ね合わせたモチーフを使って、ご祝儀袋のようなデザインを作りました。日本では贈り物を丁寧に包み込み相手に敬意を表する文化があり、赤と金のラインはその折り目を表現し、豪華な印象を与え、外箱はそれをさらに包み込み、うどんは素晴らしいギフトとなります。 |
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