Communication

Porcelain Rhyme

Extra Form

Country	China
Year	2019
Award	WINNER
Client	Shanghai zuo xiang you xiang information technology co., LTD
Affiliation	LionPeng Packaging Design LAB
Designer	Wei Peng
Description(English)	This is a series of nutritional supplements from the porcelain capital of jiangxi province, China. The packaging adopts carton cutting method to get the contour of the bottle. Celadon's whiteness matches the brand's all-natural formula. From the point of environmental protection, the packaging box has no printing, only paste the product information. Blue and white porcelain represents the peak of Chinese porcelain, combining with packaging design to interpret the Chinese cultural heritage.Through the Oriental culture as the background, close the distance with consumption.
Description(Native)	这是一款来自中国江西省的营养补充剂系列产品。江西省是中国著名的瓷都，自古以来盛产青花瓷，这是包装设计灵感的来源，从而得到品牌地域性的视觉特征。我们将产品的气质定义在“干净安全”上，以最大化地彰显品牌特色。采用了独具匠心的纸箱切割设计方法。使藏在博物馆里的青花瓷，在一瞬间，呈现在消费者面前。纸盒不做印刷，以减少污染，在视觉上，又使青花图案得到完美的展现。 青花瓷在某种程度上代表了中国人对高品质生活的追求。就文化性而言，瓷器对于家庭的装饰总是必不可少的，但是瓷器某种程度上是奢侈品。瓷器通常是用来赠礼与装饰的。因此，我们通过精心印刷在瓶子上的装饰，诠释了消费升级时代人们对文化的传承和品质的追求。 最终，选用纯白色环保塑料材质，降低产品重量与保存产品功效，从而得到青花瓷的白色，突出产品成份的纯净。通过三款经典青白瓷的植物图案设计，得到青花瓷的青色，以植物元素突出产品内容的安全。在植物图案上，将图案组合成近似水滴状，也暗示着青花瓷的制作过程，青花瓷是由自然界的水和土壤衍生而来的，通过两者之间比例的复杂技术，它通过工匠精心制作而来。这样，品牌具有中国地域性特色，使整体视觉效果独特，同时保留着浓厚的东方青花瓷味道。让消费者在消费的过程中，体验设计带来的不同感受。
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