Year | 2015 |
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Award | BRONZE WINNER |
Affiliation | NONGSHIM COMMUNICATIONS |
Designer | SANGHEE BAK, YOUNHYUNG KIM |
Description(English) | Taepung-naengmyeon which contains spicy meat broth has been designed in red color. It embodies tornado by mixing two colors and delivers the message that blend mul-naengmyeon and bibim-naengmyeon as one. In a brand logo, it can remind consumers of dynamics and coolness of tornado by simplifying the angle and stroke of existing Chinese character. 'Taepung' written in Korean has a feeling of neat brush and is in harmony with chinese character. Thus, it leads to results that not only increase readability but also communicate a brand to consumers. |
Website | http://nscom.co.kr |
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