Country | China |
---|---|
Year | 2017 |
Award | WINNER |
Affiliation | Fine Arts Department of Hangzhou Normal University |
Designer | Lin Guosheng (林国胜), Hu Bin(胡 彬) |
Description(English) | 1. The main body of the logo is composed of two characters—“bake” and “goods”(“烤”“货”), which is a symbol of the compound characters. 2. “火(Fire)” in the “烤(bake)” vividly shows a status of the burning raging flame. 3. The logo of compound character does not exist independently; instead, it combines a picture of shrimp, squid and sea-fish outlined by thin lines with the logo of main body, forming a novel and flexible logo variant, which further emphasizes the positioning for the baked seafood products that the logo intends to convey. |
Description(Native) | 1、 标志主体由“烤”“货”二字组成图形,是合文标志。 2、 “烤”字的“火”字旁形象地描绘出熊熊火焰正在烧烤的状态 3、 合文标志并不是独立存在的,由细线勾勒的虾、鱿鱼、海鱼图形与主体标志相结合,形成新颖灵动的标志变体,进一步强调了标志所要传达的海鲜烤货的产品定位。 |
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