Communication

Kitchen Tool

Extra Form

Country	Korea
Year	2018
Award	WINNER
Client	Kitchen Tool
Affiliation	IDEA, DO IT
Designer	Yerok Ahn
Description(English)	Management philosophy of Kitchen Tool is to provides durable, unworn kitchen utensils. Therefore, we have focused on a keyword, 'Contain our heart'. Also, they sell many types of dishes and containers for food. And consumers buy kitchen utensils and put thier cooking in it with warm heart. In line with this, we have put a keyword 'contain' in its branding. As a result, we developed a logo by using a cross section of the table ware. Also, We made slogan "Kitchen Tool contains __", and we effort to convey client's heart to consumers.
Description(Native)	클라이언트는 튼튼하고 오래 사용할 수 있는 주방용품만을 판매한다는 철학을 지니고 있었습니다. 따라서 우리는 '마음을 담다'라는 키워드에 주목했습니다. 또한 그들이 주력으로 판매하는 그릇과 용기들은 무언가를 '담을 수 있는' 형태를 띠고 있습니다. 그리고 고객들은 키친툴의 제품을 구매하여 그들의 정성이 '담긴' 요리를 그릇에 '담아'냅니다. 따라서 ‘담다’라는 키워드를 브랜딩에 적용했고 결과적으로 그릇의 단면 형상을 띈 로고를 개발하였습니다. 또한 '키친툴 ____을 담다'라는 슬로건을 개발하여 클라이언트의 마음을 소비자에게 전달하려 노력했습니다.
Website	ideadoit.theheima.co.kr

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