Country | Poland |
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Year | 2021 |
Award | Winner |
Client | ZOO Gdansk |
Affiliation | TOFU Studio |
Designer | Paulina Kozicka, Adam Chyliński |
Description(English) | Our task was to prepare a new graphical identity for the ZOO in Gdańsk / Poland. The logo is based on the form of the lion's footprint, which is a very special symbol for the City of Gdańsk. Firstly, because of the Gdańsk coat of arms, in which there are two lions appears. Secondly, information about the newborn lions at the Gdańsk ZOO appeared in the local media, a few months ago. Above that, various animal footprints are also the main idea for creating all promotional materials. The whole branding is complemented by colors based on natural and african-style like orange, green and black. |
Description(Native) | Our task was to prepare a new graphical identity for the ZOO in Gdańsk / Poland. The logo is based on the form of the lion's footprint, which is a very special symbol for the City of Gdańsk. Firstly, because of the Gdańsk coat of arms, in which there are two lions appears. Secondly, information about the newborn lions at the Gdańsk ZOO appeared in the local media, a few months ago. Above that, various animal footprints are also the main idea for creating all promotional materials. The whole branding is complemented by colors based on natural and african-style like orange, green and black. |
Website | www.tofu.pl |
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