Gold

KUNST BAUM Brand Identity

Extra Form

Country	Korea
Year	2021
Award	Gold Winner
Client	Able Duck Corporation
Affiliation	Visual Lab : LAPUTAHQ
Designer	pin@laputahq.com
Description(English)	KUNST BAUM has been developing products for about two years. It is a Korean camping equipment brand launched in 2021. The brand Key Word is NATURE, REST, EXPERIENCE & SENSIBILITY. The experience of relaxing in Mother Nature means that it enriches our emotions. The shape of the symbol represents a tree rooted in the ground, which is a basic element of Mother Nature. The wordmark is minimalism through soft shape and omission of strokes. KUNST BAUM brand identity can be inferred by symbols and wordmarks Eliminating decoration, we pursue minimalism that is faithful to the functions for the user.
Description(Native)	쿤스트바움은 약 2년간 제품 개발을 통해 2021년 새롭게 런칭하는 대한민국의 캠핑용품 브랜드입니다. 브랜드 키워드는 NATURE, REST, EXPERIENCE & SENSIBILITY로 대자연 안에서 휴식을 취하는 경험은 우리의 감성을 풍요롭게 채워 준다는 의미입니다. 심볼의 형상은 대자연의 기본요소인 땅에 뿌리를 내린 나무를 형상화 하였으며 워드마크는 부드러운 쉐입과 획의 생략을 통해 미니멀리즘을 표현하였습니다. 심볼과 워드마크에서 짐작할 수 있듯이 쿤스트바움 브랜드 아이덴티티는 장식을 배제하고 오로지 사용자를 위한 기능에 충실한 미니멀리즘을 추구합니다.
Website	www.instagram.com/laputahq

1. in Grand Prize
   

   Landroom

2. in Gold
   

   KUNST BAUM Brand Identity

3. in Gold
   

   Burner for Home Camping

4. in Gold
   

   Modular kit for the Carnicer

5. in Gold
   

   E-YES Amblyopia Trainer

6. in Gold
   

   spring bulb

7. in Gold
   

   tetra tool

8. in Gold
   

   Play together

9. in Winner
   

   THE LEGENDS / calendar

10. in Winner
    

    The History Of The Last Judgement

11. in Winner
    

    PUPUPULA Assorted Color Kid Backpack

12. in Winner
    

    With Bamboo

13. in Winner
    

    mos

14. in Winner
    

    ZOO / rebranding

15. in Winner
    

    WILDLIFE

16. in Winner
    

    Easy-Carry

17. in Winner
    

    Easy-Pull

18. in Winner
    

    Eicos

19. in Winner
    

    Tangram - The SmartRope Experience

20. in Winner
    

    Visible chlorine(可视氯)

21. in Winner
    

    398 TRIO Lounge

22. in Winner
    

    Lantern - Camping Light

23. in Winner
    

    Union

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