Winner

ZOO / rebranding

Extra Form

Country	Poland
Year	2021
Award	Winner
Client	ZOO Gdansk
Affiliation	TOFU Studio
Designer	Paulina Kozicka, Adam Chyliński
Description(English)	Our task was to prepare a new graphical identity for the ZOO in Gdańsk / Poland. The logo is based on the form of the lion's footprint, which is a very special symbol for the City of Gdańsk. Firstly, because of the Gdańsk coat of arms, in which there are two lions appears. Secondly, information about the newborn lions at the Gdańsk ZOO appeared in the local media, a few months ago. Above that, various animal footprints are also the main idea for creating all promotional materials. The whole branding is complemented by colors based on natural and african-style like orange, green and black.
Description(Native)	Our task was to prepare a new graphical identity for the ZOO in Gdańsk / Poland. The logo is based on the form of the lion's footprint, which is a very special symbol for the City of Gdańsk. Firstly, because of the Gdańsk coat of arms, in which there are two lions appears. Secondly, information about the newborn lions at the Gdańsk ZOO appeared in the local media, a few months ago. Above that, various animal footprints are also the main idea for creating all promotional materials. The whole branding is complemented by colors based on natural and african-style like orange, green and black.
Website	www.tofu.pl

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