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EXHIBITION


Industrial

Rayo

Extra Form
Country Korea
Year 2017
Award SILVER WINNER
Affiliation Hauteworks
Designer Sanghak Lee, Jaemann Park, Seonhyeok Kang
Description(English) While there is a worldwide effort to promote bicycle usage, cyclists are constantly exposed to risks when sharing the road with other means of transportation. Rayo is an effort to provide safety to cyclists riding in the cluttered environments of the modern city, by integrating advanced sensor technology into an elegant design. Three ultra-bright LEDs provide sufficient light to be visible among automobiles and the optics have been designed such that the rider can be seen 180 degrees from behind. The sleek and simple design of Rayo makes it appealing to both conventional bicycle geometry and also emerging electric bikes.
Description(Native) 스페인어로 ‘빛’이라는 의미를 담은 Rayo는 첨단기술과 디자인을 결합한 자전거 후미등입니다. 자동차와 오토바이와 같은 다른 교통수단처럼 자전거의 감속에 맞추어 브레이크등을 점등하여 후방 추돌로부터 운전자를 보호하는 고유의 센서 및 블루투스 통신 기술을 갖추었습니다. 3개의 고휘도 LED로 최대 100lm의 선명한 빛을 발산, 이 빛을 최적화된 광학설계로 180도로 분산시켜 혼잡한 도로에서도 가시성을 극대화합니다. 자전거 도난을 예방하는 도난알람 기능을 갖추었으며, 외관은 유선형으로 심플하게 마무리하여 생활 자전거에서부터 전기자전거에 이르기까지 모든 종류의 자전거에 어울리도록 디자인했습니다. Rayo는 도시를 달리는 사이클리스트들에게 도로 위의 공생과 안전한 라이딩을 제안합니다.
Website www.hauteworks.com
  1. BTS [WINGS] Album Branding Design

  2. SWING

  3. BABY CARRIERS is patented for its unique ergonomic

  4. Bar-type Portable Projector by Mobile Tail

  5. Fragrance-oil diffuser for minimal life

  6. Rayo

  7. Smart Spin Light

  8. Tok Talk

  9. All in one fire fighting

  10. Clip&Cut

  11. muul light

  12. Ripples

  13. Flowerpot -Watering from the Side

  14. "Z"

  15. Angle

  16. Coinlock

  17. Easy Push Trolley Case

  18. Filter--Storage Box Series

  19. FOLDISH

  20. Hourglass Bollard

  21. LE/ON

  22. Life stretcher - The rescue stretcher

  23. Love For The Child

  24. Multi-function Electric Drill

  25. O ket

  26. O-Drone Assisted Water Rescue

  27. O:N

  28. Paper-Funnel

  29. Ponytail helmet

  30. Push & pull sharpener

  31. PUSHE

  32. SEATING GUIDING

  33. Suction dryer

  34. Teacup with hourglass

  35. 360° Underwater Toy Action Cam

  36. 3Driver

  37. Helium stretcher

  38. OOINO Mini Refrigerator

  39. Protect Bee

  40. Smart Net

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