We publish K Design Award yearbook annually featuring all winning submissions. We will document and deliver them to selected winners. We consider ‘tone and manner’ as the most important design element. There should be reasons even when one line is drawn, and all organizations should be harmonious with consistency. The consistency should last for a long time.
Our favorite case is 'Penguin Books' of UK. As a business that publishes collections each year, their sincerity in design for more people to read their books, the tradition for over 80 years, and the resulting productivity are very impressive. Therefore, we do not intend to change the cover design of Design Sori for the next 100 years. Like the inspiration of the consistent cover design and clear purpose of Penguin Books, the cover of the ADP's award-winning works has kept its originality that we pursue since it was first published.