Extra Form
Country Korea
Year 2017
Client BigHit Entertainment
Affiliation VBstudio
Designer ChulHwee Kim, Changyul Lee
Description(English) BTS’ 2nd album ‘WINGS’ reflects ‘Boy meets evil’ concept throughout its creative by applying ideas from the famous novel <Demian>. The album’s main theme can be summarized by following quotes from the same novel: “The bird fights its way out of the egg. The egg is the world. Who would be born must first destroy a world. The bird flies to God. The God’s name is Abraxas.” The name ‘WINGS’ and as well as the logo come from these symbols and meanings from the story - Relationship diagram of BTS members made of 4 collective dots - The album is comprised of 4 versions of W.I.N.G
Description(Native) K-pop 보이그룹인 BTS는 새로운[WINGS]앨범 프로젝트로 단순히 한 보이그룹의 앨범 로고만을 위한 디자인이 아니다. 각 7명의 맴버들만의 뜻이 있는 개별 로고와 총 4개의 앨범 구성으로 이루어지는 조합 로고 까지 플렉시블 한 브랜딩 디자인을 하였다. 자칫 복잡해질 수 있는 다양한 조합의 로고들을 통합할 수 있는 ‘점'으로 표현하여 절재의 미를 강조 하였다. 이로써 모든 대중과 팬들에게 일관되게 경험할 수 있도록 브랜드 경험 디자인을 진행하였다. WINGS앨범 브랜드 이미지를 나타낼수 있는 핵심 가치를 절재를 통한 통합적인 그래픽인 '점'으로 표현하도록 하였다.
Website www.vbstudio.kr
  1. Fantastick (Fan + a Stick)


  3. Freshbowl for Fruits

  4. Swagger Font

  5. T View Sense smart home products

  6. HENG-Balance Lamp

  7. Happy Dreaming, kkomuri !

  8. Light & Shadow Calendar

  9. Japanese sake KOI

  10. 365 smart-medicap

  11. Check'n Cable

  12. Eat & Grow

  13. ENDOPATH® Probe Plus II Multi-Functional Electrosurgery System

  14. Neurons

  15. Nicecube modular wall adapter

  16. PHIATON BT 150 NC

  17. re:air

  18. RIGIDLOOP™ Adjustable Cortical Fixation System

  19. Self-Drying Magnet Slipper

  20. T94 Series

  21. Shan Shui

  22. Tango Pouch

  23. X-SIR

  24. Minimalist Wallet by OBXET


  26. Experiencing a Japanese-style Fantasy

  27. Spiral Arches

  28. The Ki, The River, The Music

  29. Uchiya Bake Shop Hanaten

  30. Cha Liou Japanese barbecue restaurant


  32. Cloudy Tea

  33. Japanese Sake MIYOSHI

  34. KADOKUWA Kanroni

  35. KBS 2TV Idents - Channel Branding 2017

  36. The Typeface Research Project

  37. Dongguan Farming History in 1949-1979


  39. BTS [WINGS] Album Branding Design

  40. SWING

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