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EXHIBITION


Extra Form
Country Korea
Year 2017
Award GOLD WINNER
Client BigHit Entertainment
Affiliation VBstudio
Designer ChulHwee Kim, Changyul Lee
Description(English) BTS’ 2nd album ‘WINGS’ reflects ‘Boy meets evil’ concept throughout its creative by applying ideas from the famous novel <Demian>. The album’s main theme can be summarized by following quotes from the same novel: “The bird fights its way out of the egg. The egg is the world. Who would be born must first destroy a world. The bird flies to God. The God’s name is Abraxas.” The name ‘WINGS’ and as well as the logo come from these symbols and meanings from the story - Relationship diagram of BTS members made of 4 collective dots - The album is comprised of 4 versions of W.I.N.G
Description(Native) K-pop 보이그룹인 BTS는 새로운[WINGS]앨범 프로젝트로 단순히 한 보이그룹의 앨범 로고만을 위한 디자인이 아니다. 각 7명의 맴버들만의 뜻이 있는 개별 로고와 총 4개의 앨범 구성으로 이루어지는 조합 로고 까지 플렉시블 한 브랜딩 디자인을 하였다. 자칫 복잡해질 수 있는 다양한 조합의 로고들을 통합할 수 있는 ‘점'으로 표현하여 절재의 미를 강조 하였다. 이로써 모든 대중과 팬들에게 일관되게 경험할 수 있도록 브랜드 경험 디자인을 진행하였다. WINGS앨범 브랜드 이미지를 나타낼수 있는 핵심 가치를 절재를 통한 통합적인 그래픽인 '점'으로 표현하도록 하였다.
Video https://youtu.be/Q3jbSwLWXHY
Website www.vbstudio.kr
  1. BTS [WINGS] Album Branding Design

  2. SWING

  3. BABY CARRIERS is patented for its unique ergonomic

  4. Bar-type Portable Projector by Mobile Tail

  5. Fragrance-oil diffuser for minimal life

  6. Rayo

  7. Smart Spin Light

  8. Tok Talk

  9. All in one fire fighting

  10. Clip&Cut

  11. muul light

  12. Ripples

  13. Flowerpot -Watering from the Side

  14. "Z"

  15. Angle

  16. Coinlock

  17. Easy Push Trolley Case

  18. Filter--Storage Box Series

  19. FOLDISH

  20. Hourglass Bollard

  21. LE/ON

  22. Life stretcher - The rescue stretcher

  23. Love For The Child

  24. Multi-function Electric Drill

  25. O ket

  26. O-Drone Assisted Water Rescue

  27. O:N

  28. Paper-Funnel

  29. Ponytail helmet

  30. Push & pull sharpener

  31. PUSHE

  32. SEATING GUIDING

  33. Suction dryer

  34. Teacup with hourglass

  35. 360° Underwater Toy Action Cam

  36. 3Driver

  37. Helium stretcher

  38. OOINO Mini Refrigerator

  39. Protect Bee

  40. Smart Net

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