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Swing Tour

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Extra Form
Year 2016
Award WINNER
Affiliation Chung Ang University
Designer Anna Sung Yun Chang
Description(English) Swing Tour is a board game created to promote Seoul. Instead of promoting directly to tourists, this helps tourists to naturally learn about the attractions and places in Seoul while playing the game. The concept was that "we do not need much to enjoy Seoul" by designing a friendly and fun board game. First, I designed a small iconic map to help tourists find each attraction place easily. These place icons were both incorporated in the board game and map so that users can easily match each place with its details while playing the game.
Description(Native) 'Swing Tour'는 서울 프로모션 보드게임입니다. 이 보드게임은 관광객들에게 직접 홍보하는 것보다 게임을 하면서 자연스럽게 서울의 볼거리와 즐길 거리를 배울 수 있게 합니다. 친근하고 재미있는 보드게임을 디자인함므로써 "서울을 즐기기엔 그렇게 많은 게 필요하지 않아요."라는 컨셉을 가지고 갔습니다. 먼저, 관광객들이 각 장소를 쉽게 찾을 수 있는 아이콘 지도를 디자인하였습니다. 이 장소 아이콘들은 보드게임에서도 나타나 있어 사용자들이 디테일이 적혀있는 장소카드와 쉽게 매치할 수 있습니다.
  1. HEART

  2. Death Preventer(for fish)

  3. BaoWOW!

  4. La Station Cafe

  5. Innovation leads to a Better Earth

  6. Bag Vacuum

  7. UPSIDE DOWN BABY CHAIR

  8. KITRONE

  9. WS 51

  10. elago W2 Nightstand

  11. 3D Finger Map

  12. Nuvola - The Smart Umbrella Stand

  13. Magnet Brush

  14. Wander

  15. December Drip Coffee

  16. Easy to use pot

  17. 'Johnny' Eyewear Design

  18. Curling Iron Package

  19. Tebashi - Korean traditional soybean paste & red pepper paste miniature set

  20. Scubar

  21. Fence

  22. Nature Mark

  23. Artistry Master Eexhibition Brand Design & Identity

  24. Rubber socket

  25. Life style sunshine residents

  26. Folding Fan

  27. Mirror Toothbrush

  28. Camelly - Jewelry

  29. THE SUBWAY GRILL SHELF

  30. Reverse umbrella

  31. BODY FIT

  32. EZEGG

  33. Swing Tour

  34. There is light

  35. StikCharge

  36. ROBOT TEACHING PANDENT TP-E

  37. Bicycle Guardians

  38. Everlasting Moments

  39. DRLL AID

  40. Thrio

  41. TRIPLE ABSORBER

  42. Share-refrigerator

  43. loofah rolls

  44. Variation Roadster

  45. Dolphin

  46. Treehole - Bluetooth voice message receiver

  47. Villa Monte Rosa

  48. The Vineyard

  49. Blood Analyzer

  50. Smart table

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K-Design Award breaks away from formative simplicity and complexity and grants true value on the potentials of creation into products as well as outstanding ideas which are specified with great design. With this aim in mind, we are anticipating different works, which consist of the best ideasandare created by designers, companies, design organizations, and design studios, that are constructed into exceptional forms of design.

 

 

 

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