English

EXHIBITION



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Extra Form
Country JAPAN
Year 2016
Award WINNER
Affiliation Matsuya Art Works
Designer Tetsuya Matsumoto
Description(English) Kawaii is the design for a cram school in Kobe city, Japan. Situated along a busy shopping street, the design takes advantage of the transparent glass facade to display its spaces and advertises for the school. the high density of girls high schools in this area results on that students using this facility will be mostly female students. The rooms along the facade are pentagon shaped in reference to the child books gabled roof houses, with colorful backgrounds. the pentagons was then slightly deformed to add more "kawaii" (cute) aspect to the forms fitting the Japanese teenage girls taste.
Description(Native) 建物はたくさんの学生たちが行き交う通学路に面しており、全面ガラス張りであったため、インテリアデザインの与える印象が生徒獲得数に大きく影響すると予想された。 また、女子校密集地域であることから、そのほとんどが女子学生になると想定されたため、設計に際し、より女生徒達に受け入れられやすい、女性好みの"KAWAII"デザインを意識して設計を進めた。"KAWAII"という言葉は日本人が持つ独特の概念であり、時折"cute"と英訳されるが、完全に他の言語に訳すことは不可能であると言われている。この"KAWAII"世界の創出を試み、絵本に登場する、三角屋根の家の形、ガラス越しに見える全ての部屋に、この五角形を適用することにした。 更にその五角形を少し崩して不整形な形にすることで、形に「不完全さ」「未熟さ」を与え、"KAWAII"世界を更に強調した。
Website http://ktx.space
  1. Hive Fun

  2. BELLO Restaurant

  3. KAWAII preparatory school

  4. Office of Danny Chiu Interior Designs Limited

  5. Air - X

  6. Aureole Lighting system

  7. +- screw driver

  8. RING Video doorbell packaging

  9. TYPO Keyboard for iPad Air package

  10. WATER WAR

  11. HAPPY POO

  12. sacsac

  13. 5 IN 1 WORK TOOL

  14. Behind You

  15. Multipurpose Hanger

  16. Redesign of Barrelled Water

  17. Two-in-one

  18. SingCook

  19. Time/Intertwining

  20. Zen Industry

  21. UM Junior

  22. Life●Flying

  23. “ Timesaving Unidirectional ”spanner

  24. Korea On-air Cosmetic “RUE”

  25. POCOPOCO SKIN CARE

  26. Synapse 突觸

  27. innovative delivery system

  28. HEART

  29. Death Preventer(for fish)

  30. BaoWOW!

  31. La Station Cafe

  32. Innovation leads to a Better Earth

  33. Bag Vacuum

  34. UPSIDE DOWN BABY CHAIR

  35. KITRONE

  36. WS 51

  37. elago W2 Nightstand

  38. 3D Finger Map

  39. Nuvola - The Smart Umbrella Stand

  40. Magnet Brush

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