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EXHIBITION


Communication

SFUN BOX

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Extra Form
Year 2016
Award WINNER
Affiliation KwangdongPharm.,Ltd.
Designer Sangmin Lee, Kiho Park
Description(English) The logo of SFUN BOX is intended to symbolize the meaning of Share Fun which SFUN BOX pursues for. The phrase Share Fun was arranged over SFUN in order to show the value of SFUN BOX clearly and intuitively, and there was the difference in the chroma of color to express the BOX, the basic of the curation service with a 3D effect. The main Brand colors of SFUN BOX used are sophisticated ones to match with the 20-30 targets and aim at getting close to clients. The package design is used as a template of the SFUN BOX logo and enhanced the identity. The divided face that emphasized the characteristics of the BOX classified it into each category. Other parts apart from the template were used as a graphic space which captured the personality of each product and considered the expandability in the future as well.
Description(Native) 스펀박스 로고는 스펀박스가 추구하는 즐거움을 공유하다(Share Fun)의 의미를 상징하고자 하였습니다. 스펀박스의 가치를 명확하고 직관적으로 보여주기 위해 Share Fun이라는 문구를 SFUN 위에 배치하였고, 큐레이션 서비스의 기본인 BOX를 입체감 있게 표현하기 위해 색의 채도 차이를 주었습니다. 스펀박스의 메인 Brand color는 20-30 타겟에 맞는 세련된 색으로 고객과 더욱 친숙해지려는 의지를 담았습니다. 패키지디자인은 스펀박스 로고의 템플렛으로 활용하여 아이덴티티를 강화했습니다. 박스라는 모티브의 특징을 살린 면 분할로 카테고리별 구분을 주었고 템플릿 이외의 부분은 제품마다 개성을 살린 그래픽 공간으로 활용하여 향후 확장성에 대해서도 고려했습니다.
Website http://ekdp.com
  1. Water to Wind

  2. Batter board

  3. Warning triangle capsule

  4. Warm Love

  5. Bounce Signal Pedal

  6. Rolling Fan

  7. Interiority bangle

  8. Swing Door lock

  9. Drawer

  10. SFUN BOX

  11. Alienware Area 51

  12. BT 330 NC

  13. U+tvG 4K UHD

  14. Free Measurement

  15. Company Magazine of LOTTE FOODS

  16. ViewFit Sparkling

  17. Carved bowls

  18. Ecocapsule

  19. Linear Floor

  20. Farm Direct

  21. The new Sorento

  22. TAEPUNG-NAENGMYEON

  23. <Love Village>, E-book Project about Sex Education

  24. The footprints of love

  25. Anti-blocking Glue

  26. STROKE

  27. planetary exploration

  28. BT 110

  29. Dell XPS 13

  30. Dell UltraSharp 34 Curved Monitor

  31. Social Transience : ReImagining the Regional Train

  32. PRISM P00

  33. Roly Poly

  34. energy bar

  35. Cyclelops

  36. SPIRO WATCH

  37. One move

  38. Crecendo

  39. Squre Hair Dryer

  40. Self Defence Handle

  41. It tap

  42. Plug Guide Outlet

  43. ROLL CYLINDER

  44. Push&Standing Umbrella

  45. One

  46. Heart moneybox

  47. SOLDERING PEN

  48. Washing Pots

  49. XYZ Hook

  50. Smart Impact driver BL22MX7

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