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SFUN BOX

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Extra Form
Year 2016
Award WINNER
Affiliation KwangdongPharm.,Ltd.
Designer Sangmin Lee, Kiho Park
Description(English) The logo of SFUN BOX is intended to symbolize the meaning of Share Fun which SFUN BOX pursues for. The phrase Share Fun was arranged over SFUN in order to show the value of SFUN BOX clearly and intuitively, and there was the difference in the chroma of color to express the BOX, the basic of the curation service with a 3D effect. The main Brand colors of SFUN BOX used are sophisticated ones to match with the 20-30 targets and aim at getting close to clients. The package design is used as a template of the SFUN BOX logo and enhanced the identity. The divided face that emphasized the characteristics of the BOX classified it into each category. Other parts apart from the template were used as a graphic space which captured the personality of each product and considered the expandability in the future as well.
Description(Native) 스펀박스 로고는 스펀박스가 추구하는 즐거움을 공유하다(Share Fun)의 의미를 상징하고자 하였습니다. 스펀박스의 가치를 명확하고 직관적으로 보여주기 위해 Share Fun이라는 문구를 SFUN 위에 배치하였고, 큐레이션 서비스의 기본인 BOX를 입체감 있게 표현하기 위해 색의 채도 차이를 주었습니다. 스펀박스의 메인 Brand color는 20-30 타겟에 맞는 세련된 색으로 고객과 더욱 친숙해지려는 의지를 담았습니다. 패키지디자인은 스펀박스 로고의 템플렛으로 활용하여 아이덴티티를 강화했습니다. 박스라는 모티브의 특징을 살린 면 분할로 카테고리별 구분을 주었고 템플릿 이외의 부분은 제품마다 개성을 살린 그래픽 공간으로 활용하여 향후 확장성에 대해서도 고려했습니다.
Website http://ekdp.com
  1. Free Hoop Hanger

  2. Looking For Thread

  3. Switch Bucket

  4. Water to Wind

  5. Batter board

  6. Warning triangle capsule

  7. Warm Love

  8. Bounce Signal Pedal

  9. Rolling Fan

  10. Interiority bangle

  11. Swing Door lock

  12. Drawer

  13. SFUN BOX

  14. Alienware Area 51

  15. BT 330 NC

  16. U+tvG 4K UHD

  17. Free Measurement

  18. Company Magazine of LOTTE FOODS

  19. ViewFit Sparkling

  20. Carved bowls

  21. Ecocapsule

  22. Linear Floor

  23. Farm Direct

  24. The new Sorento

  25. TAEPUNG-NAENGMYEON

  26. <Love Village>, E-book Project about Sex Education

  27. The footprints of love

  28. Anti-blocking Glue

  29. STROKE

  30. planetary exploration

  31. BT 110

  32. Dell XPS 13

  33. Dell UltraSharp 34 Curved Monitor

  34. Social Transience : ReImagining the Regional Train

  35. PRISM P00

  36. Roly Poly

  37. energy bar

  38. Cyclelops

  39. SPIRO WATCH

  40. One move

  41. Crecendo

  42. Squre Hair Dryer

  43. Self Defence Handle

  44. It tap

  45. Plug Guide Outlet

  46. ROLL CYLINDER

  47. Push&Standing Umbrella

  48. One

  49. Heart moneybox

  50. SOLDERING PEN

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