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Primona Brand Design

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Extra Form
Country Taiwan
Year 2018
Award WINNER
Client Primona & Foolish Farm
Affiliation Process Ltd.
Designer Eting Liao, Xinhong Yeh, Jules Li, Kaiching Liu Estela Lin, Angel Yang
Description(English) Applying the state-of-the-art technology, Primona produces unique “chicken essence” frozen in round shape. In order to establish the link between the brand and its products, we take the round shape as the foundation of the brand element, and the simple and detailed lines reflect the exquisite feeling of the chicken essence. The brand identity is based on a dark blue-green tonality as the background color with golden lines to embody the core value of “distinguished” and brilliant like the sun with an elegant image in the products.
Description(Native) primona夢幻雞致力於生產頂級且純天然的雞精與雞肉,並將「提供顧客最極致的服務體驗」奉為圭臬。為了拓展品牌至國際高端市場且徹底傳遞品牌的珍稀性,普羅梳理其品牌策略、淬煉品牌核心價值、發展英文命名,並以其獨特獲專利的「圓型雞精塊」作為靈感來源,做為品牌識別設計概念之基礎,搭配簡約細緻的線條體現雞精的精緻珍貴。識別上以深藍綠色為底、金色為主的搭配,象徵品牌有如太陽般卓然不群的高雅形象。
Website process-group.com/zh-tw
Positive Comments
  1. Dining in Nature

  2. Sunny Apartment

  3. Turning

  4. Dream Lab

  5. Boundless

  6. The Origins of Style

  7. Yuli Design Studio

  8. The gaze of whitenes

  9. PEEPER

  10. No Name

  11. Chien House

  12. Extension

  13. Jurassic Museum

  14. Scenery of Fuchun

  15. Stories Container

  16. Primona Brand Design

  17. It’s you.

  18. Essential Sculpture

  19. Fortress

  20. KEC TPE

  21. No Boundaries

  22. original life

  23. Pandora

  24. Single Apartment

  25. The charm of nature

  26. Yat-Sen

  27. Healing French Style

  28. Masaccio Furniture Art Co., Ltd. LOGO Design

  29. Bright Color Jungle

  30. Cold and Warm

  31. compose

  32. Diameter

  33. Green Life

  34. Immaculate white

  35. Line Composition

  36. Linear Space

  37. Rising sun of song

  38. The house of light

  39. 輕工業風 / LIGHT LOFT

  40. Alchemy

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