English

EXHIBITION


Industrial

RainFit

.

Extra Form
Year 2014
Award WINNER
Affiliation Fancygraphy Co.,Ltd.
Designer Jinsil
Description(English) RainFit is a bag and raincoat useful on rainy days. Unlike the existing rain covers for mountain hikers, RainFit does not conceal the bag design and can cover both a laptop bag (cross-shoulder bag) and a backpack (2 in 1 design). As the world’s first transformer-style rain cover, RainFit is patent pending. As part of a preliminary study on market trends prior to the design phase, consumers were surveyed in Korea, Europe and Japan characterized by high market growth potential for rain items. Also, a study on consumer behaviors on rainy days was completed with 1500 respondents. In short, consumers were found to prefer a rain cover that 1. does not conceal their bags; 2. is applicable to both hand bags and laptop bags; and 3.is portable. Based on these findings, we have designed the world’s first PVC, or vinyl, rain cover for both cross-shoulder bags and backpacks as well as its compact capsule-type case. The cover was subjected to high-frequency sealing and 1-degree Gravure printing, whilst the cover was produced with ABS.
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